Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
Topic: Ford Motor Company
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
What are PBNs? Risks, rewards & SEO implications explained
PBNs promise fast links—but at what cost? Learn how private blog networks work, why they’re risky, and what to consider before using them in SEO strategy.
How to expand your reach with reverse location targeting in Google Ads
Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
New Yelp Fusion feature integrates Mailchimp, Roadtrippers, Realtor.com, more
Yelp Fusion brings content to consumers with multiple new brand integrations.
6 fundamental truths about SEO
Is your SEO not going the way you wanted or expected? Here are some realities about SEO that you may not have heard before.
How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10.
Google launches its giant mobile search ads for automakers in the US
Ads for nearby dealers are also now available in mobile search in the US.
CPD Definition (Cost Per Day)
The CPD price is the amount that gets paid for every day that an ad is on a webpage/site for the whole day. For example, if you book an ad campaign on a car website and agree to pay £500 CPD for 10 days for their Ford page, then you will pay £5,000 in total […]
Google Now Cards Integrated With Third-Party Developer Apps
Third-party developers can now integrate their apps into Google Now Cards.
SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The […]
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence […]
Nadella Would Bring Search Cred To Microsoft CEO Role
Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before that he was in charge of Bing and online advertising. […]
SearchCap: The Day In Search, November 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
Why Enterprises Cannot Ignore Deep Link Building
Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free.” Since this is the case, do these sites really need to have a dedicated link building effort in place? […]
In Wake Of Penguin, Could You Be Sued For Linking To Others?
Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn’t exist. One recent example of a link removal request was particularly […]
Yelping In The Beemer: Review Site Inks Deal With BMW
Yelp is now established and mainstream enough to be included in BMW’s Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners “who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service.” This means select BMW vehicles (see below for […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
Google+: Brands Rush In Where Consumers Fear To Tread
Earlier this week BrightEdge released data on early adoption of Google+ pages by brands. It also offered a comparison with Facebook. The SEO firm said that 61 percent of the top 100 brands in the US have Google+ Pages, in the little over a week since the doors were officially opened. By contrast 93 percent […]
Google+ Pages Now Open For Businesses, Brands, Places & More
Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many businesses and brands made […]
Google+ Public Posts Coming To Google’s Social Search Results
Google has added another source to its social search results: public posts from Google Plus. Social search has been adding annotations to search results when content from your social connections (not to be confused with your Google+ Circles) was shared on services such as Twitter, LinkedIn and others. Soon you may start seeing annotations that […]
SearchCap: The Day In Search, July 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]
Google+ At One Month: A Look At Highlights & Controversies
It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million […]