Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

google-analytics-featured Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart Lists make use of signals like visit duration, page depth, location, device, referrer and browser. Applying machine learning to the conversion data, the lists predict which users are most likely to convert when they come back to a site. [...]


Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

no-keywords-not-provided-featured Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions -- among them whether paid search management platforms such as Marin, Acquisio and Kenshoo would be done in by such a change. In response, Matt Ackley, CMO of Marin Software has issued the following statement clarifying that its capabilities -- and those of most other paid search platforms -- would not be affected if Google does opt to keep search query referrer data from passing through on pa [...]


Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

keywords-not-provided-featured There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high. When Google moved to secure search in October 2011, it was a major setback to publishers, who began losing data about the keywords used to reach their sites. That opened up Google to claims of hypocrisy, in that advertisers continued t [...]


Google Makes Linking AdWords Accounts Easier With New Bulk Linking Feature

google-analytics-featured Today Google announced a new bulk linking feature that allows Google AdWords account users to link all of their accounts with a quick click of a button. Google said the new "linking wizard" will be available to anyone who has access to an AdWords MCC (client center) with multiple AdWords Accounts. To use the new feature, users must log into their Analytics account and click on the "AdWords Linking" section in the Property column of their Admin page. From here, users can link any of their AdWords accounts by marking "X" in front of the account: According to Google, the new "linking [...]


Excelling (Again) At Excel For Search Engine Marketers

excel logo On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what has become the most commonly used software platform in the digital marketing industry. In my time here at Search Engine Land (this will be my 148th post), I've written about best practices, innovative technology and the business of paid search. Howeve [...]


An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

secure With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won't. The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in. Testing Referrer Data From HTTPS Search To HTTP URL The default protocol for passing referrer from an HTTPS URL to a non HTTPS URL is to not pass any referrer data at all. Both Yahoo and Bing comply with that, whi [...]


Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

yahoo-featured By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Most visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo's apparent popularity as a traffic driving source will appear to plunge. Yahoo also has left a loophole to keep sending search data to advertisers. Yahoo Makes Secure Search The Default is our story on Marketing Land with more details about the shift. In summary, it's still rolling out and by M [...]


How To Use Excel To Easily Spot SERP CTR Trends

SEO

Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.


Bing Begins Supporting Separately SSL Search Site; No Referrers Pass

bing-2013-featured Bing now appears to be supporting secure search through the https://www.bing.com address. Previously, trying to use this address generated an error. If you conduct a search on Bing, while on the HTTPS URL, it will remain HTTPS and keep your searches secure. This is a new feature Bing quietly started supporting over the weekend. Cyrus Shepard tested to see if the query data would pass from Bing SSL search to Google Analytics. It is known that the standard protocol on the web is to not pass query referrer data from HTTPS to non-HTTPS, but from HTTPs to HTTPs, it should pass. I am n [...]


Traffic: How To Analyze Quantity Vs. Quality

google-adwords-featured1 Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While it's great to be bringing in this additional traffic year-on-year, it's important to analyse this traffic increase against Analytics metrics to ensure that the quality of your traffic is also improving. Are You Checking Your Year-On-Year Data? It is easy to get distracted with week-on-week and month-on-month data, but you really should be looking at the bigger picture and seeing what's going on year-on-year. If you're not sure how to go about che [...]


Designing Analytics Dashboards From Google Webmaster Tools Keyword Data

Google Webmaster Tools - Facebook Featured Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data -- and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 terms, your data only goes as far back as 90 days, and the information is related to user interaction with the SERPs rather than with your site. But, while you can't use WMT data as a true replacement data source for keywords, you can use it as a proxy. In my article on Ma [...]


SPONSOR MESSAGE: Webcast – Customer Experience Setbacks That Squeeze Profits

Digital Marketing Depot Webcast: October 31st 1:00EDT/10:PDT - Solving customer experience conversion setbacks is vital to increasing your profits. Learn how to uncover website usability flaws, create effective resolutions, and re-engage your customers. Speakers include: Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land and John Dawes, Vice President, Product and Strategy, TeaLeaf Technology. Register Now » [...]


Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land's Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website - and how to get them back. Creating a positive customer experience isn't just a nice-to-have, it's a revenue-generator. If your customers struggle on your website, they'll take their business elsewhere. The webcast will focus on usability issues and analysis - how t [...]


The Bright Side Of Not Provided

runningshoesminimalist-600x356 It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a double-edged sword leading us to create content that unnecessarily repeated specific terms for an ideal keyword density. Writing for a bot rather than for the user is not optimizing for user experience, so Google did something about it. Google head spam-fighter Matt Cutts said it himself [...]


A Call To The SEO Industry: Stand Together For Useful Reporting

Arnie-MarketingLand-Content-Curation-Tools-Hashtags-and-Keywords Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. And viola! There’s your traffic by keyword. Sound kinda crazy? It is. But it doesn’t have to be that way. Find out more about the sad current state of SEO analytics, along with my proposal for change, in my latest Marketing Land Analytics & Marketing column.   [...]


Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool

yandex-logo-200px Russia's largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time reports on the search engine's own apps. "We wanted a reliable, as well as quick and easy, way to learn about the audience and usage of each of the 25 apps we've made so far," said Yandex, "None of the analytics solutions could offer us the answers to our questions about our apps stats in real time." [...]


Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

no-keywords-not-provided-featured If you've been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided]. Parse.ly -- which we've written about before -- is a content optimization platform that's used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others. The company put [...]


Dashboard Series: Update An Entire Excel Dashboard With One Radio Button

OfficelogoOrange_Web In this month's installment of my Excel dashboard series, I'm going to show you a trick that will give you the ability to control an entire dashboard with one menu -- in this example, a radio button menu. For my example, I've put "months" in the menu at the top of the dashboard, but you could put anything in there to segment your charts and tables: countries marketing channels departments in a company sales staff traffic source affiliates etc. For more, including a sample file and a video, check out the full column on Marketing Land. [...]


How To Use The New AdWords Estimated Cross-Device Conversions

column-set-600x497 A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I called it the "next frontier for online marketers" in a previous post, and we are now officially getting there! In AdWords, a new column called "Est. total conv." (aka Estimated Total Conversions) was made available for some beta accounts recently.  How should marketers be looking at this newly-available data? Find out w [...]


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