Michael Boland And McKay Allen On Tuesday Webcast: "11 Elements Of A Converted Call"

On Tuesday July 8, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, "11 Elements of a Converted Call." Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don't. Topics include the impact call length has on conversion and identifying ​missed opportunities for revenue. Registration is free. [...]


Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”

On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot, will host a webcast, "Digital Analytics: Opening the Gates to Consumer Engagement." They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your site is working; what analytics are important; and how to fix it when shoppers leave before they purchase. Thanks to CrossView for sponsoring this webcast. Registration is free. [...]


SPONSOR MESSAGE: Digital Analytics And Customer Engagement- June 26th Webcast

Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to convert more of those shoppers using digital analytics to identify and remove barriers the shoppers face when purchasing. Register here. [...]


Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data

inside-yandex-featured Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not set] or [not provided]. Yandex wrote, and I am using Google Translate: In December last year we started an experiment to encrypt text query in the Referrer, which gradually expanded. By February, the share encrypted data has reached 30% of user requests. Time that has passed since the ann [...]


Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions

not-provided-600 Today, two companies announced new solutions to help solve the "not provided" problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover "not provided" data. Start-up Keylime Toolbox was founded by Vanessa Fox a former Googler who helped build Google Webmaster Tools and most recently sold her previous search analytics software, Blueprint, to RKG. Keylime Toolbox pulls in Google Analytics and aggregated, de-duplicated Google W [...]


Mobile Search Advertising and Call Analytics – Webcast on Tuesday

On Tuesday, June 3rd, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile search advertising. Speakers Jeff Braislin and Tim Graber of Marchex will present "Increasing Mobile Performance Through Advanced Call Analytics." Calls driven from mobile search advertising are on the rise with as much as 70% of mobile search conversions occurring over the phone. Learn how to accurately attribute mobile advertising driven phone calls to the channel, advertisement, and keyword for generating the call, and best practices for driving and measur [...]


Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast

Each day, more and more people are shopping with their mobile devices. To succeed in this market, you need deeper insights into your mobile ad campaigns. Join us Tuesday, June 3rd for this Digital Marketing Depot webcast to learn how to use call analytics to gain and leverage those insights. Speakers Jeff Braislin and Tim Graber of Marchex will discuss: Getting started developing mobile pay-for-call programs How you can gain a competitive advantage using mobile call analytics A case study to demonstrate practical techniques. We'll reserve time to answer audience questions. Cl [...]


Call Tracking and Analytics – Webcast This Thursday

This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to identify which ads, search keywords, and campaigns are generating phone calls. Join us on Thursday when John Lee of Clix Marketing and Search Engine Land's Greg Sterling discuss how marketers can benefit from call tracking and how it can be used to and generate high-quality leads. Registrati [...]


Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

google-analytics-featured Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart Lists make use of signals like visit duration, page depth, location, device, referrer and browser. Applying machine learning to the conversion data, the lists predict which users are most likely to convert when they come back to a site. [...]


Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

no-keywords-not-provided-featured Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions -- among them whether paid search management platforms such as Marin, Acquisio and Kenshoo would be done in by such a change. In response, Matt Ackley, CMO of Marin Software has issued the following statement clarifying that its capabilities -- and those of most other paid search platforms -- would not be affected if Google does opt to keep search query referrer data from passing through on pa [...]


Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

keywords-not-provided-featured There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high. When Google moved to secure search in October 2011, it was a major setback to publishers, who began losing data about the keywords used to reach their sites. That opened up Google to claims of hypocrisy, in that advertisers continued t [...]


Google Makes Linking AdWords Accounts Easier With New Bulk Linking Feature

google-analytics-featured Today Google announced a new bulk linking feature that allows Google AdWords account users to link all of their accounts with a quick click of a button. Google said the new "linking wizard" will be available to anyone who has access to an AdWords MCC (client center) with multiple AdWords Accounts. To use the new feature, users must log into their Analytics account and click on the "AdWords Linking" section in the Property column of their Admin page. From here, users can link any of their AdWords accounts by marking "X" in front of the account: According to Google, the new "linking [...]


Excelling (Again) At Excel For Search Engine Marketers

excel logo On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what has become the most commonly used software platform in the digital marketing industry. In my time here at Search Engine Land (this will be my 148th post), I've written about best practices, innovative technology and the business of paid search. Howeve [...]


An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

secure With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won't. The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in. Testing Referrer Data From HTTPS Search To HTTP URL The default protocol for passing referrer from an HTTPS URL to a non HTTPS URL is to not pass any referrer data at all. Both Yahoo and Bing comply with that, whi [...]


Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

yahoo-featured By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Most visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo's apparent popularity as a traffic driving source will appear to plunge. Yahoo also has left a loophole to keep sending search data to advertisers. Yahoo Makes Secure Search The Default is our story on Marketing Land with more details about the shift. In summary, it's still rolling out and by M [...]


How To Use Excel To Easily Spot SERP CTR Trends

SEO

Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.


Bing Begins Supporting Separately SSL Search Site; No Referrers Pass

bing-2013-featured Bing now appears to be supporting secure search through the https://www.bing.com address. Previously, trying to use this address generated an error. If you conduct a search on Bing, while on the HTTPS URL, it will remain HTTPS and keep your searches secure. This is a new feature Bing quietly started supporting over the weekend. Cyrus Shepard tested to see if the query data would pass from Bing SSL search to Google Analytics. It is known that the standard protocol on the web is to not pass query referrer data from HTTPS to non-HTTPS, but from HTTPs to HTTPs, it should pass. I am n [...]


Traffic: How To Analyze Quantity Vs. Quality

google-adwords-featured1 Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While it's great to be bringing in this additional traffic year-on-year, it's important to analyse this traffic increase against Analytics metrics to ensure that the quality of your traffic is also improving. Are You Checking Your Year-On-Year Data? It is easy to get distracted with week-on-week and month-on-month data, but you really should be looking at the bigger picture and seeing what's going on year-on-year. If you're not sure how to go about che [...]


Designing Analytics Dashboards From Google Webmaster Tools Keyword Data

Google Webmaster Tools - Facebook Featured Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data -- and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 terms, your data only goes as far back as 90 days, and the information is related to user interaction with the SERPs rather than with your site. But, while you can't use WMT data as a true replacement data source for keywords, you can use it as a proxy. In my article on Ma [...]


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