The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
Leverage your existing search expertise on a new performance marketing platform.
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.