PPC
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
PPC
PPC
How a self-audit SEM checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.
PPC
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
PPC
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
PPC
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
PPC
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
PPC
Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.
PPC
Google Ads reporting issues with APIs and Ads Scripts
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.
PPC
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
PPC
Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
PPC
Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
PPC
How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
PPC
How to optimize account structure in an era of automation
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.
PPC
Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
PPC
CodeFuel awarded ‘Global Supply Partner of the Year’ by Microsoft Advertising
Perion's search advertising business unit is one of only five companies to achieve the status of a global partner.
PPC
Google Ads API v10.1 is now available
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.
PPC
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
PPC
How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
Google Ads
Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.