More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features...
PPC
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently...
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career...
Google search terms report adds historical query data for impressions without clicks
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its...
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the...
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO...
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product...
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal...
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products....
PPC campaign launch checklist
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your...
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a...
The case for advertising on search engines other than Google
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get...
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more...
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the...
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available...
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for...
Advanced techniques for driving conversions in Google Shopping campaigns
Conversion rate is a great indicator of the relevance of your product to the search terms it appears...
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to...
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer...