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PPC

PPC

New mobile Google ad experiment puts favicon in-line with display URL

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.

Greg Finn | May 19, 2022 at 7:11 pm ET

PPC

Google Ads issue with access to video pages frontend

It is not just you, there is an issue impacting the majority of Google Ads advertisers.

Barry Schwartz | May 19, 2022 at 9:04 am ET

PPC

Webinar: Dominate your competition with Google auction insights and search intelligence

After this session, you'll be able to use these tools to your advantage.

Cynthia Ramsaran | May 16, 2022 at 3:57 pm ET

PPC

Google’s My Ad Center lets users control their ad experience, follow brands

A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.

Greg Finn | May 11, 2022 at 2:00 pm ET

PPC

How a self-audit PPC checklist can protect your work from external audits  

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.

Jonathan Kagan | May 10, 2022 at 8:00 am ET

PPC

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding.

Optmyzr | May 10, 2022 at 7:00 am ET

PPC

Google’s Responsive Display Ads go vertical for a better mobile experience

These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices

Greg Finn | May 9, 2022 at 5:00 am ET

PPC

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.

Greg Finn | May 5, 2022 at 10:21 am ET

PPC

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Google Ads automation is getting smarter with more ways to use Customer Match lists.

Greg Finn | May 4, 2022 at 10:36 am ET

PPC

Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.

Danny Goodwin | May 4, 2022 at 9:00 am ET

PPC

Google Ads reporting issues with APIs and Ads Scripts

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.

Barry Schwartz | May 3, 2022 at 12:30 pm ET

PPC

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

A handful of new additions this month will be warmly welcomed by Microsoft advertisers.

Greg Finn | May 3, 2022 at 7:00 am ET

PPC

Google Responsive Search Ads: What you need to know

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs

Jenny Mallory | May 3, 2022 at 6:00 am ET

PPC

Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising.

Barry Schwartz | May 2, 2022 at 12:49 pm ET

PPC

How to retain employees during the Great Resignation

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.

Amanda Evans | May 2, 2022 at 8:00 am ET

PPC

How to optimize account structure in an era of automation

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

Anthony Tedesco | Apr 29, 2022 at 7:00 am ET

PPC

Microsoft Advertising brings cash back incentives to ads

The company announced several inventive new features during its Elevate 2022 event.

Greg Finn | Apr 29, 2022 at 6:37 am ET

PPC

Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

Danny Goodwin | Apr 28, 2022 at 8:00 am ET

PPC

CodeFuel awarded ‘Global Supply Partner of the Year’ by Microsoft Advertising

Perion's search advertising business unit is one of only five companies to achieve the status of a global partner.

CodeFuel | Apr 28, 2022 at 7:00 am ET

PPC

Google Ads API v10.1 is now available

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.

Barry Schwartz | Apr 27, 2022 at 3:44 pm ET
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