PPC
Google allows ads for sports betting in Louisiana
Advertisers must be state-licensed and certified by Google to run gambling...
PPC
PPC
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can...
PPC
Gmail campaigns to stop running on June 28
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became...
PPC
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve...
PPC
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the...
PPC
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the...
PPC
Microsoft earnings: Search, LinkedIn advertising revenue rise
Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue...
PPC
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video...
PPC
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between...
PPC
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling...
PPC
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing...
PPC
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life...
Google Ads
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the...
SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
PPC
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been...
PPC
3 ways to crush your paid search competition
In this webinar, learn how to maximize your return on search investment and get...
PPC
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions...
PPC
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms....
PPC
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single...
PPC
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the...