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PPC

PPC

Spotify, Meta update political ad offerings for 2022 election cycle

New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.

Greg Finn | May 25, 2022 at 10:02 am ET

PPC

Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns

There is no ETA for a fix but Google is aware of the issue and working on a resolution.

Barry Schwartz | May 24, 2022 at 3:19 pm ET

PPC

3 changes coming to Google Ads audience features

Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.

Danny Goodwin | May 24, 2022 at 12:53 pm ET

PPC

7 updates coming to Google Performance Max campaigns

Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.

Greg Finn | May 24, 2022 at 11:45 am ET

PPC

Google shopping ads get a ‘swipeable’ makeover

Google shopping ads combine with organic product listings in a new visual implementation for apparel.

Greg Finn | May 24, 2022 at 11:45 am ET

PPC

Google Marketing Live 2022: Everything you need to know

Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.

Greg Finn | May 24, 2022 at 11:45 am ET

PPC

New mobile Google ad experiment puts favicon in-line with display URL

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.

Greg Finn | May 19, 2022 at 7:11 pm ET

PPC

Google Ads issue with access to video pages frontend

It is not just you, there is an issue impacting the majority of Google Ads advertisers.

Barry Schwartz | May 19, 2022 at 9:04 am ET

PPC

Webinar: Dominate your competition with Google auction insights and search intelligence

After this session, you'll be able to use these tools to your advantage.

Cynthia Ramsaran | May 16, 2022 at 3:57 pm ET

PPC

Google’s My Ad Center lets users control their ad experience, follow brands

A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.

Greg Finn | May 11, 2022 at 2:00 pm ET

PPC

How a self-audit PPC checklist can protect your work from external audits  

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.

Jonathan Kagan | May 10, 2022 at 8:00 am ET

PPC

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding.

Optmyzr | May 10, 2022 at 7:00 am ET

PPC

Google’s Responsive Display Ads go vertical for a better mobile experience

These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices

Greg Finn | May 9, 2022 at 5:00 am ET

PPC

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.

Greg Finn | May 5, 2022 at 10:21 am ET

PPC

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Google Ads automation is getting smarter with more ways to use Customer Match lists.

Greg Finn | May 4, 2022 at 10:36 am ET

PPC

Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.

Danny Goodwin | May 4, 2022 at 9:00 am ET

PPC

Google Ads reporting issues with APIs and Ads Scripts

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.

Barry Schwartz | May 3, 2022 at 12:30 pm ET

PPC

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

A handful of new additions this month will be warmly welcomed by Microsoft advertisers.

Greg Finn | May 3, 2022 at 7:00 am ET

PPC

Google Responsive Search Ads: What you need to know

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs

Jenny Mallory | May 3, 2022 at 6:00 am ET

PPC

Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising.

Barry Schwartz | May 2, 2022 at 12:49 pm ET
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