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Search Engine Land is your source for PPC news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is PPC? Your complete guide to PPC (pay-per-click) advertising
- The Periodic Tables of PPC
- 5 ways to get PPC and SEO working together
- A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
- Google Analytics 4 guide for PPC
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Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Want to speak at SMX? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Google addresses Impression Share and Auction Insights reporting issues
Impression Share and Auction Insights data may be incorrect for some advertisers reports.
Google Keyword Planner gets a new feature
For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.
Google announces 4 new features for Discovery ad users
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
5 tips for strong media planning during a recession
Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use it to your advantage.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done.
You can change cookie expiration and update settings in GA4
Users can easily make changes and updates to cookies in GA4 in the admin, property column of GA4.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.