SEO: Cloaking & Doorway Pages
Get the best search news, tips and resources, delivered each day.
Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content...
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out...
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to...
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful....
5 Ways Sites Can Dodge Google’s Doorway Page Update
Columnist Andrew Shotland discusses Google's ranking adjustment dealing with doorway pages and suggests ways that local businesses can avoid...
Google To Launch New Doorway Page Penalty Algorithm
Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to...
Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages
Google adds support for web pages that dynamically change their content based on IP origin or language...
Should You Gate Content? The SEO Implications
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my...
Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines
Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky...
2014 SEO Playbook: On-Page Factors
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving...
Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their...
The Perils Of Parallax Design For SEO
First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website...
Google’s Definitive Cloaking Video
Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.” Here is the...
Lessons Learned at SMX West: Google’s Panda Update, White Hat Cloaking & Link Building
An amazing amount of great information came out of SMX West this week. Below is a summary of some of what I found to be the most actionable and...
Google On Designing Mobile Friendly Websites
Pierre Far from Google wrote a blog post on how to design mobile friendly websites while considering Google’s webmaster guidelines and...
Google Vows Renewed Look At Cloaking In 2011
The head of Google spam fighting team, Matt Cutts, has tweeted that Google will be looking more at cloaking in the first quarter of 2011,...
Why Google Should Ban Its Own Help Pages — But Also Shouldn’t
Google takes pride in showing how it will enforce its anti-spam rules even against itself, but apparently there’s a limit to how far it...
AdWords Cloaks Its Help Pages, Gets Banned By Google
Search for [google adwords help] or [adwords help] this morning on Google and the AdWords help center is nowhere to be found. Search for the URL...
See What Googlebot Sees On Your Site
Google Webmaster Tools has just launched a “labs” section, where you’ll find new features that may be early in the development...
Google’s First Click Free Program For Web Content, Not Just News
Google’s long had a “First Click Free” program that allows news publishers to make their content accessible to search spiders...
