Topic: China

SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]

SearchCap: Bing & Google Olympics, Yahoo tests & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction toolAug 1, 2016 by Amy Gesenhues Powered by Bing Predicts, the new “Events to Watch” tool will be […]

SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]

SearchCap: Facebook Business Search, Google Maps App & Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]

Right To Be Forgotten: French Argue They Have Authority To Regulate Google Globally

Setting up a potential international “conflict of laws” dispute, France’s privacy regulator (CNIL) rejected Google’s arguments against expanding the “right to be forgotten” (RTBF) to the company’s global index. Google had been limiting RTBF removals to European domains such as Google.fr. Privacy regulators in Europe have argued that the ability to access the “removed” content […]

SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]

SearchCap: comScore Data, Google Autocomplete API & PPC 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast Learn how reviews can help drive SEO traffic and revenue. US Desktop Search Rankings Hold Steady; Google Maintains […]

PPC

The Great Chinese E-Commerce Gold Rush

China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.

Apple Brings Public Transit, New Search Capabilities To Maps

As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]

SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]

SearchCap: Google Maps Pac-Man, Google/Baidu China & Senator Lee FTC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast Tips for search marketers trying to turn mobile callers into customers. Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, […]

SEO

SMX Advanced Rates Increase Saturday – Register Today!

Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda including these new […]

Report: Microsoft’s Cortana Coming To iOS, Android This Fall

Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also discusses a Cortana-linked, artificial intelligence project called “Einstein.” At the time of SMX Advanced Microsoft […]

SearchCap: SEO Fears, Google Security Flags & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says They May Flag Broken Security Certificates In The Search Results Google may flag sites that have broken security certificates in the search results. They may also boost the ranking […]

SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]

Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” The companies said they will explore other potential “future product integrations and distribution opportunities to other markets.” Yahoo is thus going to displace Google the current Firefox search provider. […]