In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso search engine and Sohu’s Sogou. The latter […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now! Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an […]
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes […]
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 percent of global search spend. Smartphones claimed 40 percent of the mobile spend allocations, tablets 60 percent. Smartphone CPCs remained […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Xoogley Tesla, Google Lite Brite & Running Of The Non-Newtonian Fluids In this week’s Search In Pictures, here are the latest images culled from the Web, showing what […]
Wired is telling the story of David Whitaker, a federal prisoner that helped the U.S. government catch Google breaking the law by allowing and helping foreign pharmacies sell drugs via Google AdWords. It’s a story you may have heard before; the Wall Street Journal did a similar exposé on Whitaker and the federal sting operation […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]
Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers […]
Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Adds Variety Of Hi-Res Image Improvements Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and […]
Chinese Internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically, Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: Internet, news, images and maps (via AutoNavi). The appearance and functionality of the SERP on Aliyun is more like […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]
Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State of Mobile Search Advertising in the World,” the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, […]
Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies […]
The most popular search engine in China, Baidu, is reportedly working on a new image search feature for facial recognition. Searchers can upload an image of a face and Baidu will try to return other photos of the same person, with information on the name of the person. There are reports that the feature works […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by the […]
The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend). Mobile ad exchange […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your Visibility Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun […]
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: China Blocks Google Search, Gmail, Google+, Maps & More TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and […]
TheNextWeb reports China has decided to block Google services. Currently, Google search, Gmail, Google Maps, Google Docs, Google Analytics, Google Drive, and other Google products are currently not working when trying to access them within China. TheNextWeb received confirmation from Google that China is indeed blocking their services. This is happening during the 18th Party […]
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priceline To Buy Travel Search Engine Kayak For $1.8 Billion Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel […]
Google continues to lose marketshare in China after pulling out of China years ago. New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Who Should Win The 2012 Social Media Election? With today being Election Day, I figured it would be appropriate to write a post related to politics. Then I thought better of […]
From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new Apple Maps product. As the Korea Times reports (and also picked up by ZDNet), the South Korean government is upset because Apple is displaying a collection of small islands in between it and Japan with different names […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, Too Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Election 2012: Searching And Researching The Presidential Debates The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue […]