AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
Topic: Remarketing
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets […]
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
Google brings campaign-level audience targeting to all AdWords advertisers
The new feature will be a big time-saver.
Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
AdWords Search Exam gets an update: What you’ll need to know
The Google Partners exam now includes questions on the latest product features and search trends.
Be There. Introducing The Bing Network.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]
Bing Ads Launches Guided Tours In Web Interface
Walk through setting up retargeting lists, automated rules, campaigns settings and more.
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists
Tailor bids to past customers and visitors when they search for products on Google.
Bing Ads Remarketing Now Available For Search And Shopping Campaigns
Retarget to past site visitors when users search on Bing or Yahoo.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out.
Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.
Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out “soon”. UET will help advertisers understand Which ad campaigns are most […]
Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among the real-time signals such as location, browser, time of day that affect automated […]
Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart […]
Start The New Year With A PPC Health Check: Part 2
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t something that is done in 20 minutes — […]
Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes. […]
Linking AdWords And Google Analytics Accounts Finally Gets Easier
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process–down to just three clicks–to all Analytics […]
AdWords Remarketing Gets Tag Makeover, New Features
Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing […]
Don’t Like The AdWords Display Ads You’re Seeing? Now Users Can Mute Them
Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad. Google says it will use the signal as a way to deliver more relevant ads to consumers. Once a person mutes […]
In-House Video Marketing Via YouTube
The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]
Google Releases New AdWords Editor : Version 8.5
The Google AdWords Blog announced the new version of the AdWords Editor, a desktop based editing tool to manage your AdWords campaigns. Version 8.5 is available for both Mac and PC and adds several features, they include: WAP image ads: Create and manage WAP (mobile) image ads in AdWords Editor. You can: Download and upload […]
Google Now Offering “Remarketing” To All AdWords Advertisers
Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data. The benefit of this is being able to reach consumers, […]