SearchCap: Duplicate Content Study, German’s Google Tax & Bing Ads Syndication
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Topic: Schema.org
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have implemented it.
Swapped Out: Losing A Google Featured Snippet [Case Study]
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
Moz Releases 2015 Search Engine Ranking Factors Study
Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation study.
Google Now Supports Rich Snippets For Movie Reviews
Google adds a new Knowledge Graph result for movie critic reviews and promises more to come with TV shows and books this year.
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
Bing Begins Building Index Of Native App Content Through App Indexing
Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results.
Bing Testing Recipe Data In Search Snippets
Bing is testing showing recipe schema markup in the search results.
Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events
Google makes four updates to the events knowledge graph after launching the markup back in March 2014.
SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]
Google Allows Developers Integrate With Search Within Site Feature
Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that specific site only. The results are similar to the […]
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers […]
Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively communicating updates” and they realize […]
The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
SearchCap: Google Magazine Ad Format, India Investigates Google & Bing Encourages Schema Markup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With New GDN Ad Format, Text Ads Will Compete In Display Auctions Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text […]
Bing: Adding Markup & Schema Is “Worth” It For Search Engines
Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content more clearly.” Why? Duane explained that […]
SearchCap: Recapping Google’s “Step Inside AdWords” News Event
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter […]
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims […]
Schema For User Actions Now Available
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a […]
Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation
Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether […]
Google Tests Product Images Within Organic Listings
It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for pricing and stock […]
Google Adds Concert Dates To Knowledge Graph
Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new […]
Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors. Duane said that maybe “10 […]
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
SearchCap: The Day In Search, November 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not […]
SearchCap: The Day In Search, October 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]
Structured Data Superstars @ SMX East
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]
SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]
SMX Advanced 2013 Live Blog Recap
Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting […]
SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the […]
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to […]
SearchCap: The Day In Search, May 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking […]
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks […]
“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge Graph boxes. Author Images Many are familiar with […]
Mobile App API As A Future Ranking Factor In Mobile Search Results
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […]