Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
Topic: Stephan Spencer
How to get faster SEO results
Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but […]
SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
SearchCap: Ask an SMXpert, Google HTTPS site migration, GSC news & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist […]
SearchCap: Google AMP render on idle, spidering & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each […]
SearchCap: Google job search, Firefox picks Google & Bing Black Friday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new features to its job listings search tool released earlier this yearNov 15, 2017 by Amy Gesenhues Salary, location and application details are now included directly in job listing […]
SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released […]
SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Trump & Clinton have failed to use free space in Google for US presidential candidatesOct 18, 2016 by Danny Sullivan For a week, neither campaign used the special program giving […]
SearchCap: Google search games, AMP experiments & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. […]
SearchCap: Google rich snippet spam, AMP report & Bing ads data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to […]
SearchCap: Google warning to bloggers, SEO success, audits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]
SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Update Shopping Policy Center In February 2016Dec 4, 2015 by Ginny Marvin Most advertisers won’t be affected, but all should review to ensure compliance in the new year. New […]
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
SearchCap: SMX Advanced Live Blog, SEO Tools & Google Panda Update Is On Its Way
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google On The Buy Now Button: We Have No Intention To Be A Retailer Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on […]
SearchCap: Google Panda & Penguin, Bing Ads Upgraded URLs & Getty Images Partners With Bing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Adding Support For Upgraded URLs The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. Link Risk Management: […]