19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
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Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Start mapping out what a first-party data strategy looks like for your business.
Bing generative search experience now works for informational queries.
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
There is a "reset filters" option to remove the filters you previously set.
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
SEOs can help boost digital marketing efforts through collaboration, all while championing the customer journey.
Leverage your existing search expertise on a new performance marketing platform.
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.