Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to...
Ben Wood | Feb 18, 2019 at 12:17 pm ET
SEM
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign...
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...
How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...
Bug with Ad Preview and Diagnosis Tool showing ad scores and more data
The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the...
Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API....
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores"...
Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations
Google giveth, and Google taketh away -- or moveth. And the search giant is emailing Search Console users about these upcoming changes....
Here’s a new script to find the best text for new ads using an n-gram analysis
This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad...
SearchCap: EU link tax, Google service area businesses & match types
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update...
Update your match types and account structure to improve performance, here’s how
The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold...
EU copyright directive poised to become law, includes licensing fees for search engines
Controversial 'link tax' and content filtering provisions part of the final language of the Directive....
6 things you need to know about Google’s change for service area businesses
Google's new service area business set up cleared addresses. If you're a service business, don’t try to add it back. Here's...
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google enables ‘join waitlist’ for restaurants
Functionality is provided by DineTime as part of Reserve with...
Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable....
Business owners can now reply to reviews on Google Maps desktop
If you primarily use a desktop computer, you'll be happy to know that you can now reply to Google Maps reviews without opening a mobile...
Death of the keyword: What it is (and is not) for retail
Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives...
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels....