Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...
SEO
SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
James Wong Howe Google doodle honors influential cinematographer behind more than 100 US films
Today marks the 1934 release date of 'The Thin Man,' one of Howe's most notable...
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search...
Enable attribution across all channels, platforms and devices
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and...
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies...
The status of Google’s presence in Google Shopping Auctions
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its...
You need to be at SMX East. Registration is open!
In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are taking...
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How to build an in-house search marketing team
In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will...
Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program....
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build...
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search....
SearchCap: Lighthouse 3.0, faceted navigation & awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
What is ad effectiveness, and how does it help your business?
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their...
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over...
