Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
SEM
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed....
SearchCap: DuckDuckGo growth, Voice search and Salesforce tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
Google and Salesforce integration: Bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
DuckDuckGo reaches 30 million queries per day
DuckDuckGo, the privacy focused search engine, keeps growing...
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the...
SearchCap: Google recipe clipboards, ad testing and negative SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google tests showing clipboard icons next to search suggestions for recipes queries
Google is experimenting with a new recipe clipboard feature, what it does and how it works is unknown right...
The future of negative SEO, Part 6
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should...
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed...
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon...
The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Moz acquires STAT Search Analytics
Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a...
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Updated: The big list of Google Easter eggs
We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is...
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call...
Manage your match types with this structure checker Google Ads script
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through...
SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land....
