How to audit sites inside corporate networks
Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its...
SEO
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk....
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
The social media marketing week in review: A round up of news and announcements you may have...
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
Top tips to improve your Google Quality Score
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create...
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period....
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more...
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it...
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates,...
Google opens the source for its robots.txt parser in Java and testing framework in C++
The new releases are from Google's Search Open Sourcing...
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in...
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...
Google rolling out video appointments, online classes to local business profiles
It requires a booking relationship with a Reserve with Google partner....
Here’s why you need to attend SMX
Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and...
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for...