Google: Mobile
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over...
SEO
Local
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile...
PPC
Google AdSense’s Matched content widget will only show ads starting on March 1, 2022
Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned...
Google: SEO
Google had a crawling issues that impacted some sites
Between November 11th and November 17th, Googlebot slowed crawling on some...
SEO
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata...
Bing
Microsoft Bing launched Page insights
After months of testing, the lightbulb icon in the Bing Search results are live for...
PPC
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay...
SEO
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed...
PPC
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out...
PPC
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
The new mobile app features can be used to identify emerging trends and act on them from...
Content
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate...
SEO
Google Search Console rolls out new design
Google has rolled out a new look for Google Search Console aimed at improving accessibility and user...
Content
November 22: The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this...
PPC
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long...
PPC
Facebook’s topic exclusion controls test rolls out to more advertisers
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the...
SEO
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a...
SEO
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this...
Commerce
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of...
PPC
Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter...
SEO
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting...