One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review...
Local
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining...
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404...
Complete Guide to Core Web Vitals
Core Web Vitals are set to be rolled into Google's page experience algorithm update. Are you, your SEO team, and your business...
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time...
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those...
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and...
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on...
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad...
The 2021 Search Engine Land Awards are open for entries
New categories and an easier-than-ever, new submission process is on deck for the 2021...
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in...
The business imperative behind inclusion and diversity
“Without talent you don't have an agency,” said Dr....
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search...
SMX Create is happening tomorrow… don’t miss out!
Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am...
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since...
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part...
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes...
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary...
Google Search Console performance report image impression change
Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in...
Google announces product reviews algorithm update
Google has released a new quality algorithm update that promotes outstanding product...