How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic...
SEM
What does commitment to diversity look like in an organization?
The role of employee resource groups and why you need clear goals....
Google Images adds more facts about images with the Knowledge Graph
If you notice more traffic to your site from Google Image Search, this may be...
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content...
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale....
The impact of COVID-19 on marketing and SEO
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher...
Is it time for Google Scotland?
Google has search results specific to 179 countries but some improvements are needed to be regionally relevant....
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your...
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at...
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live...
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention...
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
With new ‘pilot program,’ Google again testing ads on local business profiles
The ads can't be removed or influenced by the business owner....
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of...
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated....
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....