Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search....
Greg Sterling | Dec 18, 2018 at 4:43 pm ET
Local
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of...
Automate your in-market audience bidding with this Google Ads script
Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their...
Remarketing tactics can mitigate post-holiday waste, here’s how
Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future...
Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons
Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual...
Can JavaScript override a nofollow meta tag?
Suppose you find yourself in a situation where you want Google to index certain pages, but you are required to use a template that uses the...
SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward....
SMX West Early Bird rates expire Saturday – book now!
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Google Posts decline in traffic leave many to wonder if strategy is worth the time
After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as...
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions....
Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female...
Google officially drops support for several old Search Console reports
As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search...
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will enable the other's customers improve visibility and local discovery in search....
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google updates related searches to show image thumbnails, featured snippet-style results
Featured snippets are now used in the related searches section in Google's mobile...
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to...