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Pinterest

Are you optimizing your off-site content?

  In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]

Apple

SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]

Apple

SearchCap: Google Penguin done, Sitelinks demotion & new mobile index

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]

Apple

SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]

Apple

SearchCap: Google iOS app, broken AMP & Apple results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]

Link building

SearchCap: PPC tips, link structure & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]

Apple

SearchCap: Google political bug, Google PageRank redirects & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]

Apple

SearchCap: Apple Maps, AdWords spend & SEO trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my […]

Apple

SearchCap: Apple news, successful PPC managers & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]

Google algorithm updates

SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to […]

Apple

SearchCap: SEO e-commerce, Google shopping & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]

DuckDuckGo

SearchCap: Google testing tool, DuckDuckGo features & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]

Google algorithm updates

SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]

DuckDuckGo

SearchCap: Google Trips app, Bing image search app & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]

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