6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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SearchCap: Local SEO, links via content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley […]
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
4 steps to make your organic listings more effective
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
SEO in 2017: Mobile optimization as a competitive advantage
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you're making the most of the opportunity to forge ahead.
Monetizing your SEO expertise
Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
More content, less traffic: part I
It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
SearchCap: Vote says Google, link truths and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 9 hard truths about linksNov 8, 2016 by Julie Joyce Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Where […]
SearchCap: Yandex Palekh algorithm, Yext reviews & more search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext Reviews product is pre-optimized for Schema, balances reviews across sitesNov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking. Yandex launches new algorithm […]
SearchCap: Google featured snippet failure, Bing radio search & AdWords targets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Direct answer fail: Google gives only one side of proposed gun ammo & magazine lawOct 21, 2016 by Danny Sullivan Want to know about California’s Proposition 63, a measure to control […]
AMP is one year old and growing fast. Will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using search marketing to amplify TV buys: SMX East 2016Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship […]
WordPress.com adds “advanced” SEO tools, and it’ll make you smile
Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that.
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
SearchCap: AMP live in Google, Bing partners with CBS & EU copyright
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsSep 20, 2016 by Greg Sterling Google reiterated that the move does not include a rankings change. New […]
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
SearchCap: Google Merchant Center update, SEO & Chrome
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for […]
SearchCap: Google review guidelines, Panda mode & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates local reviews schema guidelinesAug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth […]
AMP now supports A/B testing and other experiments
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready.
SearchCap: Google images in results, AdWords changes & keyword planner excuses
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing image thumbnails in mobile search results againAug 19, 2016 by Barry Schwartz Google brings back an old test, showing images in the mobile web search results. What do you […]
SearchCap: AdWords health, Bing Ads enhanced & drafts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its […]
SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.