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Google faces EU charges over search bias
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
Google Posts gain AI-enhanced images feature
Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
How to use keyword insertion for more effective Google Ads
Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
Google Display & Video 360 API gets major update
Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.
Why traditional keyword research is failing and how to fix it with search intent
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
Google confirms most review count bugs fixed but some still to go
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Google tackles key Performance Max concerns in FAQ
Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
Google Ads releases Performance Max usefulness indicator
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
Google Analytics Report Collections: What you need to know
Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
Everything you need to know about Target CPA bidding
Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.
Google Search now uses Speculation Rules API to make search faster
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
Google News automated publication pages to start in March
This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.
New in Google Demand Gen Ads: Automatically create short videos
A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads
Marketing attribution models: The pros and cons
Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Google bug cause reviews to drop out of local listings
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
Google Search testing ‘AI Mode’
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
New Google Ads prediction model scores landing page navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
Google Ads optimization: What to stop, start, and continue in 2025
Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Google Ads simplifies conversion tracking with new tag manager feature
The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
OpenAI drops sign in requirement for ChatGPT search
You no longer need to sign up or have an account to use OpenAI's search feature.