SEO & SEM Tools
AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
Analyze data distribution more accurately with time series
Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a...
Navigating Showcase Shopping Ads this holiday season
Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
Link building tool roundup: Site crawlers
Link building is hard work! Here's how to utilize site crawling tools to make sure your effort pays off....
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Moz acquires STAT Search Analytics
Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a...
Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk....
Bing Ads gives advertisers machine learning-powered insights
Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...