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Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract...
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. ...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and...
Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be...
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls...
AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized...
How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...
