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Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
Microsoft serving ads for Bing in Google Chrome
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they're worried the ads might actually be malware.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
3 underutilized Google Search Console reports for diagnosing traffic drops
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
Amazon apologizes after its AI advertising system makes costly error
An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell.
Reddit launches new ad format that closely resembles user posts
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Google’s March 2024 core update: 5 things you need to know
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
YouTube unveils 4 new features, including Tagged Product error notifications
YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions."
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google's Performance Max and Meta's Advantage+.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
Don't confuse this with the Google Core Update - they are two very different things.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.