SEO & SEM Tools
Did you know that users’ gazes follow a pinball pattern?
Eye tracking studies uncovered a “pinball pattern” in users’...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut...
Your 5 biggest Google Ads challenges & how to solve them
Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning....
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without...
Protect your keywords from ad hijacking
To someone looking at a Search Engine Results Page (SERP), ad hijacking doesn’t look any different from regular advertising....
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the...
The secret formula for determining a marketing budget
Balancing tools, time and resources to hit the magic...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available....
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...