SEO & SEM Tools
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your...
Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
The California Attorney General estimates compliance costs could reach $55 billion....
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
How to use Google Ads Explanations to understand performance changes
The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions....
Bing Webmaster Tools new Site Scan feature finds SEO issues
New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit...
Bing Webmaster Tools now gives you competitive link data
You do not need to have the site verified to see the site's link profile in Bing Webmaster...
Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX...
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
Did you know that 92% of U.S. organic visits are produced by Google?
Google continues to dominate organic...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
Did you know that Google employs 810 features on its SERPs?
Each feature is tailored to a certain type of search or search...
Replay: SEOs talk COVID-19 search disruption
A panel of experts joined Live with Search Engine Land to discuss possible changes in Google's algorithm since the coronavirus pandemic broke...