SEO & SEM Tools
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles....
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real...
StrategiQ launches Spark, an SEO deployment platform
The tool employs Cloudflare Workers to make changes...
AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
Analyze data distribution more accurately with time series
Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a...
Navigating Showcase Shopping Ads this holiday season
Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action...
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and...
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly,...
Link building tool roundup: Site crawlers
Link building is hard work! Here's how to utilize site crawling tools to make sure your effort pays off....
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Moz acquires STAT Search Analytics
Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a...