ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Topic: Criteo
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
How to boost ROAS like La Maison Simons
A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google's algorithms.
SearchCap: Google’s latest algorithm update, local SEO myths & the Mary G. Ross doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google extends added character benefits of Responsive Search Ads to text adsAug 9, 2018 by Ginny Marvin The new text ad format will continue to roll out this fall. In the […]
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]
SearchCap: Google link tool bug, product images schema & AdWords livestream
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working on fixing bug with the Links to Your Site reportApr 10, 2017 by Barry Schwartz Google Search Console reporting bug leads webmasters to panic over ranking issues. There is […]
SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using search marketing to amplify TV buys: SMX East 2016Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship […]
Looking Ahead: The New Search Landscape
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
Google Analytics Rolls Out New Tag Manager Tools
Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users customize their infrastructure and better manage bulk user access. [blockquote cite=”Google Analytics Blog”]From creating and managing users to previewing and publishing containers and […]
SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its […]
SMX West 2011 Slide Video: Cousins To Paid Search
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX West, March 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all […]