Turn real-time data into smarter customer journeys
This session will help you connect the dots between real-time data and real-world results.
Topic: Customer acquisition cost
Google Ads bug stalls spending for New Customer Acquisition
A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.
PPC tracking: How to eliminate duplicate conversions
Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.
Google Performance Max gets new customer goals, image controls
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
LTV:CAC explained: Why you shouldn’t rely on this KPI
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.
Data: PMax performance stable, but Search CPCs increasing
Google Ads' PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
How to manage a paid media budget: Allocation, risk and scaling
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
The high cost of PPC efficiency
Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Webinar: AI-forward marketing in 2024
Learn cutting-edge strategies to help you level up your marketing game this year.
PPC campaign budgeting and bidding strategies
Editor’s Note: PPC Budget: Quick Definition A PPC budget is the money set aside for online ads, paying only when someone clicks. It supports goals like brand awareness, leads, or sales. Here’s how daily budgeting works in PPC campaigns. Plus, learn about all of the automated bidding strategies and options available. Daily budgeting Budgets are […]
How to increase LTV with PPC
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
LinkedIn matched audiences: How to get started
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
Why SEO is a great investment, not just a cost
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.
Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.
Master Google Ads conversion from clicks, to calls, to revenue
In this webinar, learn how to drive more valuable conversions online and over the phone.