What is search intent in SEO? Using different types of keyword intent
Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.
Topic: Nike
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
How to improve brand visibility in organic search
Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.
Optimizing for Amazon branded search: Best practices to boost visibility
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
How to address the top reputation issues impacting brands today
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
How market types shape marketing and SEO success
Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
10 ways to build quality backlinks for any website
Learn how you can scale your link building efforts and achieve SEO success in any industry or niche.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
Content creation: A psychological approach
Learn four personality types and how you can use these traits to create better content for your audience.
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
5 ways to maximize campaign ROI through social and media data
In this live webinar, learn how Tesla, Lululemon and Nike found the secret to success by applying insights to their business strategy.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.