Analytics & conversion
Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
SEO reporting to impress: How to successfully report your SEO process, efforts and result
SEO reporting is critical for SEO success, and you should prioritize it accordingly.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Why you should give Google Analytics 4 a chance
There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes.
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
How a self-audit PPC checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless omnichannel customer experience.
Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Master the art of agile research to iterate, innovate and grow
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Universal Analytics real time latency issues won’t be fully fixed, says Google
Google says either wait it out or switch to GA4.
Google rolling out conversion migration tool for Google Analytics 4
You can use this tool to import your Universal Analytics 3 goals into GA4.
Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting.
5 proven ways to boost conversion rates in 2022
In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.
Google claims to fix Google Analytics latency issues
If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.
Why your clients struggle with marketing reporting
Provide your clients with transparency and actionable reporting.
Top data and analytics trends for the digital-first marketer
In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide.
Google Analytics 4 gains autosuggest for faster report access
Autosuggest helps you locate the report you are looking for in less time within GA4.
Search marketers, are you ready to measure results in a cookieless world?
Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies.
Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX.
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.
AIOSEO WordPress plugin integrates Microsoft Clarity
What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.
Measurement in a cookieless world: Are you ready for what’s next?
In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
CRM data is messy, but it can clean itself up
Different strategies for data hygiene
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
Google rolls out Search Ads 360 integration for Google Analytics 4
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Don’t miss out on what your customers actually want
How marketers can use consumer research to get insights.
Google launches new Google Analytics 4 home page
The new GA 4 home page provides more personalized content, the company says.
New content analytics coming soon to LinkedIn
Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights.
Google releases Data Studio Dashboard for Web Stories
Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.