Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20,...
Ginny Marvin | Jan 24, 2018 at 12:01 pm ET
Retail
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
Holiday Retail Search Strategies 2017: What worked, what didn’t
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that...
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search...
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January...
How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...
‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to...
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management...
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a...
Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads....
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners....
Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting...
Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords...
Google says it will offer antitrust remedy to EU to avoid further penalties
Will the proposal bring the consumer-unfriendly return of "10 blue links?"...
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the...
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media...