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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
7 PPC mistakes hiding in your ad accounts
Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Google launches AI shopping tools with virtual try-ons and smarter price alerts
Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Google launches Google Trends API
This is a limited Alpha release, so only a small number of people will gain access to this tool.
Google Ads adds ‘Branded Searches’ as new conversion metric
Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.
Google Analytics adds Reddit Ads integration, lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
Google Ads Target Impression Share explained: Pros, cons, and when to use it
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities
A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
7 Google Ads search term filters to cut wasted spend
These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities.
Google tests negative keyword lists in PMax, despite its own rules
Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official documentation.
Google Ads quietly surfaces recommendation tips in Optimization Score column
A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Google Ads moves brand controls under AI Max in new search campaigns
Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Google Ads adds new AI Max reporting view
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.
Google Ads rolls out Smart Bidding Exploration for tROAS campaigns
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
Google June 2025 core update rollout is now complete
This is the second core update of 2025 and it took over 16 days to complete.
Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling
Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
Google updates local ranking documentation
Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.
Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
Google advertisers can now push campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
5 one-click Google Ads segments to save your budget
Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.
Google Search Analytics API new fields for incomplete data points
Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.
Google Ads API v18 to sunset Aug. 20: What you need to know
Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Why phrase match is losing ground to broad match in Google Ads
Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify.
Google Gemini is the most trusted LLM for PPC strategy
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.
4 PPC trends to monitor closely in the second half of 2025
While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.
Google Ads API to sunset ad sharing this October
Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.