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Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance. MarTech Today’s first […]
US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion in 2017 — the largest annual increase in five years, according to research firm BIA/Kelsey’s US Local Advertising Forecast 2018. Local marketing growth is being driven by a stronger economy, a competitive political landscape […]
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt stepping down as Executive Chairman of Google parent company, AlphabetDec 21, 2017 by Michelle Robbins Longtime Google executive will transition to role of technical advisor. 6 ways ad agencies […]
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.
Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise […]
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management. Finding the appropriate social […]
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown […]
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.