SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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How to make sure you never miss an internal or external deadline
Are deadline pressures making your workdays overwhelming? Learn practical tips for navigating the fast-paced world of SEO and PPC.
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
SearchBot December update: User samples and new prompts
See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
Enterprise page speed optimization: Keys for effective collaboration
Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations.
Artificial Intelligence Optimization (AIO)
The content marketing advantage of generative AI
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Search Engine Land’s commitment to use generative AI responsibly
Here's our policy on the use of generative AI and what you should expect from Search Engine Land.
Search Engine Land celebrates its 17th birthday
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
Analyze content publishing velocity with this Python script
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.
Google Gemini is here – and it’s already being tested in Search
Gemini, Google's multimodal AI model, will be added to Search and Ads next year. It has already reduced SGE response times.
10 ways to leverage generative AI for advanced SEO
AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude.
9 tips for aligning SEO with the B2B buyer’s journey
Learn to tailor your SEO strategy for the longer, more complex B2B buyer's journey and create content that meets the needs of stakeholders.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
How to create cross-functional SEO and PR teams for enterprises
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes.
Google Search Console to stop reporting on product results search in performance reports
This e-commerce related search reporting will end next month, in January 2024, Google said.
8 winning SEO A/B tests that boost organic traffic
Learn which page changes help SEO rankings and which don't.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Google expands video requirements for “Video mode” where video must be main content of the page
If your video is not the primary part of the page, Google will not show your videos in search and within "Video mode" of Google Search.
Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API
We knew this was coming and now these Google mobile tools are no longer available.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
New Google Search vacation rental rich result
This new vacation rental structured data comes with new Search Console and Rich Results reports.
Meta to launch Threads in the EU within weeks
The news comes just days after X's biggest advertisers boycotted the platform.
Why a content gap analysis should be part of your SEO strategy
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
Google will pay Canadian publishers $73m a year to keep news links in search
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
How to build a resilient digital marketing agency in 2024
Get actionable advice for creating a thriving digital agency that can weather periods of growth and uncertainty.
Google patent describes how the Search Generative Experience works
This may be the first and only patent Google has related to SGE.
3 key stages to better content marketing: Attract, engage, convert
Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google November 2023 core update rollout is now complete
The fourth broad core algorithm update of 2023 is now done rolling out.