Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Topic: Screaming Frog
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
8 SEO tools to get Google Search Console URL Inspection API insights
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
SEO Tool Recommendations
If you’re looking for help with your SEO then look no further than this helpful list of SEO tool recommendations. The below SEO tools are ones that I have found to be immensely helpful, whether I am working on The Online Advertising Guide or another site. I generally prefer free tools, but where I recommend […]
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
SEOs frustrated by Google’s belated pagination announcement
Apparently, people don’t like being kept in the dark.
Product Recommendations
If you’re looking for digital marketing product recommendations, look no further than this helpful list of products we tested for your convenience. The below have all been tried and tested by staff at The Online Advertising Guide, and we can honestly say they are all great for small businesses and startups. If you need to […]
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on […]
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
SearchCap: Google Ads authentication, Amazon advertising tips & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing brand-new Google Search Console designJul 17, 2017 by Barry Schwartz Check out these screen shots of the new Google Search Console user interface. Google Search Console may have […]
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
SearchCap: Google Search Console update, Bing Ads bot & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console expands reports for property setsDec 12, 2016 by Barry Schwartz Google’s property set feature in the Google Search Console just got way more useful. Bing Ads is building […]
SearchCap: Google testing tool, DuckDuckGo features & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist Glenn Gabe shares some tips.
SearchCap: Yahoo Gemini, Google Search Console & Penguin Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016Nov 17, 2015 by Erin Everhart The next Penguin update is coming soon, according to a Google […]
SearchCap: Paid Search Best Practices, Link Development & Search Experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
Expert Insights On The Future Of SEO, Part 2
In today's installment, search industry veterans predict where SEO will be in 2020.
SearchCap: Matt Cutts Tells How To Avoid Buying A Domain Name Previously Ruined By Spammers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers […]
Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently […]