Spainish Law To Force Google To Index And Pay For Local News

Google Europe There's a basic feeling among traditional news publishers throughout Europe, and among some in the US, that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic to publishers is unpersuasive to local authorities and most of the publishers themselves. Across Europe various legislative and litigious efforts, in France, Germany, Belgium, Portugal and now Spain have s [...]

New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

martech_570x280 Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These sessions just added: Data: The Future of Marketing – Is Your Organization Ready? will explore how organizations are governing the management of data. Chief Data Officers Wes Hunt of Nationwide Insur [...]

SearchCap: The Day In Search, November 26, 2013

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Enables “OK Google” Hands-Free Voice Search On PCsThrough a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply need to say “OK Google,” pause briefly and speak […] Google Adds Big [...]

Google+ Opens To Everyone, Adds Search, Expands Hangouts

Google Plus Loog After three months, anyone who wants in to the Google+  social network can now get in. The company announced the news today on its blog, along with a new Google+ search feature and expanded functionality for hangouts. Beta Opens To Everyone Buried at the end of Google's blog post is the news that the service, which until this point has been a invite-only "field trial" is now an open beta available to anyone: For the past 12 weeks we’ve been in field trial, and during that time we’ve listened and learned a great deal. We’re nowhere near done, but with the improvements we’ve made so [...]

SearchCap: The Day In Search, July 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Today On Google+: Booming Adoption, Suspension Info, Spam Blocking & More!Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Adoption Rates Google+ Vaulting Past 10 Million User Mark by eWeek’s Clint Boulton covers the stats behind Google+’s massive user influx. This report comes on the heels from Paul Allen’s report of 4.5 million users yesterday. Boulton [.. [...]

Google Will Make $10 Per Android User In 2012: Report

A number of reports out underscore how strategic mobile is now for Google's business. The first, from IDC, says that there were more smartphones shipped in Q4 than PCs. Think about that. And earlier analyst reports found that tablets (read: iPad) have cut into PC sales. The PC era is now officially over. PCs will continue to sell but the center of gravity has shifted to mobile devices. And Google has smartly -- and remarkably -- positioned itself in the center of that new universe. Arguably only Apple stands between Google and global mobile domination. Even on the iPhone most web searche [...]

Instant Replay: Where To Find The Super Bowl Ads

Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You know, those sideshows to the real reason people watch—the ads. Fortunately, you can find all of the Super Bowl ads online. Even better: there's no need to sift through parodies or spam on YouTube, or hunt around on advertiser web sites. Here are four good sites that make it easy to find and watch them to your heart's content. Super Bowl XLV Commercials. The official site of the National Football League hosts all ads that were aired during the big game. The site [...]

A Year Later Even Google Surprised By Success Of Click-To-Call

A year since its introduction even Google is surprised by how successful "Click to Call" has become. "We're seeing millions of calls every month; it has become a core part of a large number mobile search ad campaigns," said Google's Surojit Chatterjee who is in charge of the product. That same phrase -- millions of calls -- was also mentioned by Google Product SVP Jonathan Rosenberg on the company's most recent earnings call: "Click-to-Call ads are generating millions of calls every month. A lot of advertisers are running these campaigns." Apparently, it's a lot more than "a lot of adv [...]

Session-Based Clicks Under Fire in WSJ Report

Advertisers interviewed by the Wall Street Journal are complaining about Google's practice of delivering ads within a user's search session, but beside results unrelated to an advertiser's purchased keywords. Google says it's been returning AdWords in this way for years, in an effort to target users in the process of narrowing down their search for information or products. "We think of the way people search as trying to complete a task," said Jim Prosser, a Google spokesperson. The way session ad targeting works, a user who searched for "cosmetic dentistry" at one point in a session coul [...]

Google Eases Management of Negative Keywords, Changes AdWords Display

Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. " Negative keywords like [free or trial] don’t require granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable way to manage these broadly-applicable sets of terms," wrote Googler Dan Friedman on the Inside AdWords blog. The new negative keyword management tool is in the Control Panel and Library. Once the list is set up, it can be associated with new and existing campaigns. Marketers can also add new ke [...]

Rosetta Stone AdWords Info Revealed In Google Brief

Interesting tidbits have emerged from Google's release of an unredacted appellate brief from its trademark battle with advertiser Rosetta Stone. While none of the information is earth-shattering, it’s interesting to note that Rosetta Stone earns a better return-on-investment from advertising with Google AdWords than any of its other advertising methods. Between July 2007 and March 2010, for example, Rosetta Stone "made more than $27 million from orders placed by customers who used Google paid and organic referrals," the court papers reveal. It also received 330,796 orders from paid searc [...]

Yext Takes Google Tags Idea Across Web

Local advertising provider Yext has spearheaded the launch of a Google-like "tags" product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It's being characterized as an "anti-Google alliance." That's not exactly correct. As a practical matter it gives advertisers a way to run promotions across what is in effect a new local ad network, which in the aggregate constitutes a massive number of search queries and impressions. The program is the brainchild of Howard Lerman, Yext's CEO. In the wake of G [...]

Google Fights Order To Surrender Names Of Search Marketers

A federal judge has ordered Google to reveal the identities of four AdWords advertisers who were clients of search engine marketing agency Wpromote. The order comes as part of a lawsuit involving Google’s AdSense for Domains and AdSense for Errors programs, in which plaintiffs argue that the search company placed their ads on low-quality web pages. The marketers’ data was introduced anonymously as part of the search company’s defense, in an effort to prove that parked domains and error pages could produce good conversion rates. Since the report, authored by Wpromote CEO Michael Moth [...]

When OCR Goes Bad: Google’s Ngram Viewer & The F-Word

Google launched its Google Books Ngram Viewer this week, a tool that lets you research how popular words and phrases have been over several centuries, based on their appearance in books. But can you trust it? In the case of the F-word, no -- and perhaps in many other cases, as well. I read several mainstream news stories about the viewer after it launched, including a long piece in the Wall Street Journal. Those articles were generally filled with excitement. My own reaction to the tool was more muted. I immediately wondered if the underlying data was actually that accurate. Counting Words [...]

Google Pushes Chrome Browser Via Newspaper Ads

Flipping through my Los Angeles Times newspaper today, I came across an unusual ad -- one placed by Google, to push its Chrome browser: The Chrome Ad Google's "20 Things" Book In particular, the ad covers one of the 20 "things" that are part of the "20 Things I Learned About Browsers And The Web" ebook that Google released earlier this week: The ebook, which you can find here, is especially designed for the non-tech savvy consumer, to explain to them how browsers work and why "modern" browsers are important: Google: Upgrade Your Browser! The book itself doesn't overtly pu [...]

Live Blogging Yahoo CEO Carol Bartz At Web 2.0 Summit

Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. John: Can you tell us what is Yahoo? Carol: I can. I mean maybe it has taken me 2 years, but I got it. The question has interested me because I think Yahoo is a really simple story. Content, communications, media, technology, that's Yahoo. John: When you start [...]

Google Maps On Android Becoming An LBS Juggernaut

One area in which Google services for Android and the iPhone appear to be diverging is Maps. I'm an Android EVO owner and still have iPhone envy except in the Maps department. The combination and integration of Google Maps, Places Pages, Street View and Navigation (with the phone and contacts) has created a kind of LBS juggernaut on the Android device that will increasingly prove challenging to compete with -- even for Yelp. Right now, no such combination of services exists on the iPhone, which makes it a more "open" playing field for location-based services and local publishers. I would [...]

Google Affirms Commitment To China As It Ends Relationship With Local Ad Resellers

At a technology conference in Bejing Google representatives restated that the company has a long-term commitment to the Chinese market and would continue to operate there. According to an AFPs report, Google vice president John Liu said China was a "very important market for Google." Google has displayed tremendous ambivalence about China over the past year, taking a principled stand on government-sponsored hacking into GMail and later backtracking to some degree in an effort to maintain a presence in the market. China has the world's largest internet and mobile markets, with almost 340 [...]

Blame One Of Calacanis’s Own 5,000 Facebook “Friends” For Putting Him In The NAMBLA Group

Jason Calacanis was a bit upset with Facebook's new Facebook Groups feature, after he discovered someone added him to a supposed NABMLA group on Facebook. But it wasn't some stranger that added Jason. It was one of his own Facebook friends. Facebook: Where 5,000 Friends Know Your Name Jason has nearly 5,000 friends on Facebook. Like many writers, he appears to have accepted "friend" requests from lots of people he doesn't really know. John Battelle wrote of doing the same last year, accepting everyone under his "don't be a dick" rule, stopping only when he hit the Facebook limit on 5,000 [...]

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