The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That's according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs Computer "Discrepancy is More Likely to Increase" Much has been made of Google's decision to combine tablets and PCs in enhanced campaigns. The RKG  report is not alone in challenging Google's claim that usage behavior and ad performance among the devices [...]

Related Topics: 1 | Channel: SEM | Google: AdWords: Enhanced Campaigns | Microsoft: Bing Ads | Search Marketing: Mobile | SEM Industry: Stats | Stats: Search Behavior | Stats: Spend Projections | Top News

Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added to the interface to give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen it. It's now easier to tell if your ads are getting enough im [...]

Related Topics: 1 | Channel: SEM | Google: AdWords | Search Ads: Video | Search Marketing | Top News

In 2011, Google rolled out a feature allowing searchers to block web sites they don't like from appearing in its search results, which drew great attention. That got dropped last year, when Search Plus Your World was launched last January. A year later, Google says there are no firm plans for it to return. Google's Blocked Sites Feature The block feature, which was released in March 2011, placed a small "block" link next to any result in Google's listings: Clicking on that link prevented any pages from that web site from appearing again in your results at Google. At the time, Googl [...]

Related Topics: 1 | Channel: SEO | Features: Analysis | Google: Search Customization | Google: Web Search | Top News

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every HourNearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mishne analyzed all search queries on the [...] Report: Siri Coming To iPad With iOS 6W [...]

Related Topics: 1 | Channel: Other | SearchCap

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and Custom Search Ads for mobile apps. The Mobile App extension -- currently for smartphones only, not tablets -- will help advertisers raise awareness of the fact that they have an app. When users are searching on their smartphones for a brand name or product category, they'll see relevant ads display [...]

Related Topics: 1 | Channel: SEM | Google: AdWords | Google: Mobile

After three months, anyone who wants in to the Google+  social network can now get in. The company announced the news today on its blog, along with a new Google+ search feature and expanded functionality for hangouts. Beta Opens To Everyone Buried at the end of Google's blog post is the news that the service, which until this point has been a invite-only "field trial" is now an open beta available to anyone: For the past 12 weeks we’ve been in field trial, and during that time we’ve listened and learned a great deal. We’re nowhere near done, but with the improvements we’ve made so [...]

Related Topics: 1 | Channel: Social | Google: Google+ | Top News

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Today On Google+: Booming Adoption, Suspension Info, Spam Blocking & More!Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Adoption Rates Google+ Vaulting Past 10 Million User Mark by eWeek’s Clint Boulton covers the stats behind Google+’s massive user influx. This report comes on the heels from Paul Allen’s report of 4.5 million users yesterday. Boulton [.. [...]

Related Topics: 1 | Channel: Other

A number of reports out underscore how strategic mobile is now for Google's business. The first, from IDC, says that there were more smartphones shipped in Q4 than PCs. Think about that. And earlier analyst reports found that tablets (read: iPad) have cut into PC sales. The PC era is now officially over. PCs will continue to sell but the center of gravity has shifted to mobile devices. And Google has smartly -- and remarkably -- positioned itself in the center of that new universe. Arguably only Apple stands between Google and global mobile domination. Even on the iPhone most web searche [...]

Related Topics: 1 | Channel: Other | Features: Analysis

Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You know, those sideshows to the real reason people watch—the ads. Fortunately, you can find all of the Super Bowl ads online. Even better: there's no need to sift through parodies or spam on YouTube, or hunt around on advertiser web sites. Here are four good sites that make it easy to find and watch them to your heart's content. NFL.com Super Bowl XLV Commercials. The official site of the National Football League hosts all ads that were aired during the big game. The site [...]

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A year since its introduction even Google is surprised by how successful "Click to Call" has become. "We're seeing millions of calls every month; it has become a core part of a large number mobile search ad campaigns," said Google's Surojit Chatterjee who is in charge of the product. That same phrase -- millions of calls -- was also mentioned by Google Product SVP Jonathan Rosenberg on the company's most recent earnings call: "Click-to-Call ads are generating millions of calls every month. A lot of advertisers are running these campaigns." Apparently, it's a lot more than "a lot of adv [...]

Related Topics: 1 | Channel: Mobile | Google: Maps & Local | Google: Mobile | Top News

Advertisers interviewed by the Wall Street Journal are complaining about Google's practice of delivering ads within a user's search session, but beside results unrelated to an advertiser's purchased keywords. Google says it's been returning AdWords in this way for years, in an effort to target users in the process of narrowing down their search for information or products. "We think of the way people search as trying to complete a task," said Jim Prosser, a Google spokesperson. The way session ad targeting works, a user who searched for "cosmetic dentistry" at one point in a session coul [...]

Related Topics: 1 | Channel: SEM | Google: AdWords

Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. " Negative keywords like [free or trial] don’t require granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable way to manage these broadly-applicable sets of terms," wrote Googler Dan Friedman on the Inside AdWords blog. The new negative keyword management tool is in the Control Panel and Library. Once the list is set up, it can be associated with new and existing campaigns. Marketers can also add new ke [...]

Related Topics: 1 | Channel: SEM | Google: AdWords

Interesting tidbits have emerged from Google's release of an unredacted appellate brief from its trademark battle with advertiser Rosetta Stone. While none of the information is earth-shattering, it’s interesting to note that Rosetta Stone earns a better return-on-investment from advertising with Google AdWords than any of its other advertising methods. Between July 2007 and March 2010, for example, Rosetta Stone "made more than $27 million from orders placed by customers who used Google paid and organic referrals," the court papers reveal. It also received 330,796 orders from paid searc [...]

Related Topics: 1 | Channel: SEM | Google: AdWords | Google: Legal | Legal: Trademarks

Local advertising provider Yext has spearheaded the launch of a Google-like "tags" product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It's being characterized as an "anti-Google alliance." That's not exactly correct. As a practical matter it gives advertisers a way to run promotions across what is in effect a new local ad network, which in the aggregate constitutes a massive number of search queries and impressions. The program is the brainchild of Howard Lerman, Yext's CEO. In the wake of G [...]

Related Topics: 1 | Channel: SEM | Google: Maps & Local | Groupon | Search Ads: Pay Per Call | Top News

A federal judge has ordered Google to reveal the identities of four AdWords advertisers who were clients of search engine marketing agency Wpromote. The order comes as part of a lawsuit involving Google’s AdSense for Domains and AdSense for Errors programs, in which plaintiffs argue that the search company placed their ads on low-quality web pages. The marketers’ data was introduced anonymously as part of the search company’s defense, in an effort to prove that parked domains and error pages could produce good conversion rates. Since the report, authored by Wpromote CEO Michael Moth [...]

Related Topics: 1 | Channel: SEM | Google: AdWords | Google: Domains | Google: Legal | Top News

Google launched its Google Books Ngram Viewer this week, a tool that lets you research how popular words and phrases have been over several centuries, based on their appearance in books. But can you trust it? In the case of the F-word, no -- and perhaps in many other cases, as well. I read several mainstream news stories about the viewer after it launched, including a long piece in the Wall Street Journal. Those articles were generally filled with excitement. My own reaction to the tool was more muted. I immediately wondered if the underlying data was actually that accurate. Counting Words [...]

Related Topics: 1 | Channel: Consumer | Google: Book Search | Top News

Flipping through my Los Angeles Times newspaper today, I came across an unusual ad -- one placed by Google, to push its Chrome browser: The Chrome Ad Google's "20 Things" Book In particular, the ad covers one of the 20 "things" that are part of the "20 Things I Learned About Browsers And The Web" ebook that Google released earlier this week: The ebook, which you can find here, is especially designed for the non-tech savvy consumer, to explain to them how browsers work and why "modern" browsers are important: Google: Upgrade Your Browser! The book itself doesn't overtly pu [...]

Related Topics: 1 | Channel: Content | Google: Chrome | Top News

Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. John: Can you tell us what is Yahoo? Carol: I can. I mean maybe it has taken me 2 years, but I got it. The question has interested me because I think Yahoo is a really simple story. Content, communications, media, technology, that's Yahoo. John: When you start [...]

Related Topics: 1 | Channel: Other

One area in which Google services for Android and the iPhone appear to be diverging is Maps. I'm an Android EVO owner and still have iPhone envy except in the Maps department. The combination and integration of Google Maps, Places Pages, Street View and Navigation (with the phone and contacts) has created a kind of LBS juggernaut on the Android device that will increasingly prove challenging to compete with -- even for Yelp. Right now, no such combination of services exists on the iPhone, which makes it a more "open" playing field for location-based services and local publishers. I would [...]

Related Topics: 1 | Channel: Mobile | Google: Maps & Local | Google: Mobile

At a technology conference in Bejing Google representatives restated that the company has a long-term commitment to the Chinese market and would continue to operate there. According to an AFPs report, Google vice president John Liu said China was a "very important market for Google." Google has displayed tremendous ambivalence about China over the past year, taking a principled stand on government-sponsored hacking into GMail and later backtracking to some degree in an effort to maintain a presence in the market. China has the world's largest internet and mobile markets, with almost 340 [...]

Related Topics: 1 | Channel: Mobile | Google: Mobile | Google: Outside US