As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer...
Google says the new attribution will better reflect the role of video in the customer...
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target...
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
The company says its AI-powered tool is the first in...
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is...
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage,...
Google's anticipated multi-channel attribution product is rolling out to more advertisers....
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great...
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile...
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
