Google releases simple, centralized tag solution
The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Dig deeper:
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Users can easily make changes and updates to cookies in GA4 in the admin, property column of GA4.
Learn how to outperform your competitors.
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
How to successfully navigate the ongoing changes in the privacy-first era.
Learn how to measure measure paid search, and its contributions across channels, without getting bogged down by data.
Google Data Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Learn how one brand boosted its ROAS by 69%.
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.
Cybersecurity, financials and digital marketing? Why all three are crucial to your brand’s future.
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Use data to create next-level customer experiences at scale.
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.