Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Analytics & Conversion
Google Performance Planner adds support for conversion delay and shared budgets
Campaign plans can now also be viewed and edited by other...
Why marketers should break SEO strategies into pre- and post-purchase
In the end, it’s about using the right search data to speak to customer at the right stage in their...
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Google will now auto-delete your location history after 18 months
The update is part of a number of new privacy changes being implemented....
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence...
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars...
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence....
Learn how marketers’ trust in digital drives spend, despite challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...
The data behind incrementality on Amazon
The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign...
10 reasons to attend SMX Advanced
Learn experts-only tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your...
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy...