Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed...
George Nguyen | May 17, 2019 at 4:22 pm ET
Analytics & Conversion
Leveraging data science to illuminate the modern consumer decision journey
When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily...
Static reports are dead: Here’s why you need to move to Google Data Studio
With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients...
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do....
Using insights to find new audiences to test for awareness campaigns
Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...