Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with...
Analytics & Conversion
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs...
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
Here’s how to set up the Google Site Kit WordPress plugin
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance...
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low...
Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by...
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Here’s a script to spice up your Facebook demographics reporting
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance...
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations....
Bloomreach integration for Salesforce Commerce Cloud now available on AppExchange
Bloomreach bsMR users can integrate site search in B2B commerce environments to increase...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and...
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results....
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed...
Leveraging data science to illuminate the modern consumer decision journey
When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily...
Static reports are dead: Here’s why you need to move to Google Data Studio
With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients...