Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed it.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin.
7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
SearchCap: SEO e-commerce, Google shopping & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
SearchCap: Google sitemaps, Gboard ads & Sitelink card ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bug? Google Sitemap index counts drop across Search Console reportsMay 13, 2016 by Barry Schwartz Many publishers and webmasters are seeing huge drops in the reported index count in the Google […]
SearchCap: Google bans payday loan ads, Alexa works with Kayak & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
SearchCap: Google webspam, Bing bad ads & translation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts May 2, 2016 by Barry Schwartz It is now even more important to verify your web site […]
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.
SearchCap: Google gas, link profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for […]
Google Search Console now sending PageSpeed update notifications
If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
SearchCap: comScore data, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building is a human endeavorMar 22, 2016 by Andrew Dennis The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Evangelizing organic […]
SearchCap: Real-time search, SEO changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ch-ch-ch-changes. How they’re affecting publishers and SEOsMar 17, 2016 by Kristine Schachinger Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate […]
What your teacher didn’t tell you about optimizing site speed
Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIP Google PageRank score: A retrospective on how it ruined the webMar 9, 2016 by Danny Sullivan While Google will remove PageRank scores from public view in the coming weeks, the […]
SearchCap: Google removing Toolbar PageRank, new Google Flights’ filters & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has confirmed they are removing Toolbar PageRank Mar 8, 2016 by Barry Schwartz It’s official: Google has decided to kill off Toolbar PageRank from their browser tools. Is your team […]
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App marketers can now upload customer IDs to AdWords for targeting on Google Display NetworkMar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to […]
SearchCap: Bing Solar System, Google AdWords Editor Update & AP Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 AdsMar 1, 2016 by Ginny Marvin The new version is now available. The Associated Press Partners With Google & Twitter To […]
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP's objective is a faster, more engaging mobile web experience in an open ecosystem.
SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% Feb 8, 2016 by Ginny Marvin Ads drove more than 7.5 million incremental searches for Super Bowl advertisers. […]
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attributing Retail Store Transactions To Online Clicks At Keyword LevelFeb 4, 2016 by Thomas Stern Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of […]
SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes Feb 3, 2016 by Barry Schwartz After 15 years, Google’s head of search, Amit Singhal, is leaving […]
SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get Your Priorities Straight: Structuring Google Shopping CampaignsFeb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your […]
SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level. Google Introduces Candidate […]
SearchCap: PPC Mistakes & Fixing Old Links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Early Bird Rates Expire Saturday. Register Today!Jan 25, 2016 by Search Engine Land Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and […]
SearchCap: Google Pays Apple $1B, comScore Report & SEO Content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way UpJan 22, 2016 by Greg Sterling December desktop search rankings from comScore came out yesterday. Bing gained slightly […]
Local SEO For WordPress Websites
Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller's handy guide on how to do local SEO with this popular CMS.
SearchCap: Google Now Updates, SEO Mistakes & SEM Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests “What’s Hot” & “What’s Nearby” As Android Search OptionsJan 15, 2016 by Greg Sterling Artem Russakovskii found an interesting Google search options test for Android. In addition to recent […]
A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of 2015.
SearchCap: Local Search, SEO Columns & Engaging SEO Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015Dec 30, 2015 by Lauren Donovan Likes, comments, shares — you name it, we tallied it. Here are the most […]
Organic Food For Thought: Our Top All Things SEO Columns For 2015
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!
SearchCap: Bing Ads Tour, Facebook Event Search & AdWords CPC
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Guided Tours In Web InterfaceDec 18, 2015 by Ginny Marvin Walk through setting up retargeting lists, automated rules, campaigns settings and more. The Search For An Optimal AdWords […]
Help Wanted: We’re Hiring A Social Media Reporter
Applications are now being accepted for a full-time position on our editorial team!