SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
44% of SEOs are more worried about AI than a year ago: Survey
Shrinking teams, tougher competition, and keeping up with new technology top career fears. Job seekers report having the greatest anxiety.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
What SEO and GEO can learn from revenue operations
Which SEO and GEO efforts deserve more investment? Funnel progression, lead quality, and customer economics can help you make the call.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Google Search says you should block indexing of link-shared content
Google updated the prevent user-generated spam on your site and platform help document.
Cloudflare will upend the AI visibility space
New AI reporting tools reveal which bots crawl your site, which drive traffic, and how often your brand appears in AI-generated answers.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Search Engine Land Awards 2026: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2026.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
When should ecommerce filters become indexable pages?
Use keyword research to identify valuable ecommerce filter combinations, capture niche search traffic, and avoid unnecessary crawling.
Category vs. product pages: Which does Google favor?
Data from 100 ecommerce sites challenges common assumptions about Google's page choices and reveals how to prioritize your SEO efforts.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Google Ads expands customer acquisition and retention controls
Google Ads is expanding customer acquisition and retention tools with new bidding controls to help advertisers reach and re-engage valuable customers.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google has updated its document on how to block Google Search
Google said the document now includes existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
Does AI drive more direct traffic?
Could AI traffic be hiding in your analytics? A study of 12 GA4 properties reveals why Direct traffic growth may be misleading.
15 online review and reputation management statistics
Explore key online review statistics, top platforms, and the impact of fake reviews on buying decisions.
14 remote work statistics
Latest remote work stats: prevalence, benefits, and challenges. Insights on employees, industry trends, & work-life balance.
Affiliate marketing: Tips, tricks, and best practices for 2026
Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
How to build an AI-powered SEO outreach workflow
Backlink gaps, AI citations, and a vibe-coded app come together in a one-person SEO outreach workflow.
How to prioritize SEO content updates and new opportunities
Not every page needs a rewrite, and not every content gap needs a new URL. Make smarter decisions about where to focus your SEO efforts.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
Google review-related appeals delayed
Google did not give an ETA for when the delay will be resolved.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
Search Engine Land Awards 2026: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 26.
Six-step essential guide to choosing keywords
How do you choose the best keyword for SEO? This step-by-step guide has you covered.