Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
YouTube expands Masthead ad eligibility to online gambling advertisers
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Google Ads introduces commerce audience sharing for retail media
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
Google Ads adds AI-powered insights to experiment reporting
Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Google AdMob outage traps users on black screens with no way to close ads
Google investigates an AdMob bug trapping iOS and Android users on black screens with no way to dismiss ads.
Google September 2026 spam update done rolling out
This update took almost 2 weeks to roll out and seemed pretty impactful.
Google opens Conversion Lift to Search and Performance Max
Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search and PMax campaigns.
Google Ads adds new AI Max columns for deeper campaign analysis
New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.
Google Ads tests new Direct Offer asset for AI Mode promotions
Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode.
Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Google Ads tests Video Campaign Groups for cross-campaign reach and frequency
Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.
Google rolls out Merchant Center UCP integration hub in the U.S.
Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.
Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Top PPC tactics to try for all levels of AI adoption
Whether you’re using AI for insights, as a campaign copilot, or to automate tasks, these tactics can help you get more from your campaigns.
Google Search Console performance report filter allows selection of multiple countries
Google now lets you select multiple countries at the same time when filtering the performance report within Google Search Console.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Google changes view-through conversion reporting for Demand Gen Display ads
Google is changing how Demand Gen Display ad views are counted for view-through conversion attribution.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google Ads brings A/B testing to Performance Max asset groups
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
YouTube keyword research: Boost your video visibility
A comprehensive guide to finding keywords for your YouTube videos. Includes pro tips and advanced strategies.
Publishers’ Google ad-tech antitrust claims clear a major legal hurdle
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Penske Media lawsuit over Google AI Overviews dismissed
The judge said that there was no formal agreement between Google and Penske over the use of its content.
Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Google location asset requirements: What you need to know
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
Google AI contribution pilot earns publishers one-tenth of 1% of ad revenues
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
Google expands cross-channel conversion reporting to app campaigns
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
Is your Google Ads account ready for Q4?
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
Google appeals the European Commission’s DMA mandate to share search data
Google said sharing this data without sufficient anonymization can lead to privacy issues.
Google AI Mode monitoring capabilities now live for all
This initially rolled out for paid Ultra and Pro paid subscribers but is now available to all in the Google app.
Why Performance Max isn’t a YouTube ad strategy for ecommerce
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.