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Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Google December 2024 spam update done rolling out
This spam update took about 7 days to fully roll out and is now complete.
Google algorithm updates 2024 in review: 4 core updates and 3 spam updates
There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.
Google expands AI organized search results to restaurants
Google expanded these for dining recommendations within Google Search.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Google files its proposed remedies in DOJ’s monopoly case
Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
3 YouTube Ad formats you need to reach and engage viewers in 2025
Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.
Google overhauls ad policies for CTV and PETs
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
Google rolls out Brand Guidelines for Performance Max
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
Google December 2024 spam update unleashed
This update was released a day after Google finished rolling out the December core update.
How to maximize visibility on Google’s blended SERPs
Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.
Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
Google AI Overviews: Everything you need to know
Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.
The future of paid search: 3 predictions for Google Ads in 2025
Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
Google Ads tests AI-powered reporting tool
Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.
Top 10 Google Ads mistakes to avoid in 2025
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
How to set up and optimize your Google Business Profile
Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
Google Lens is having a serving issue
Google has confirmed a serving issue specifically with Google Lens.
Top 4 PPC tactics to try in 2025
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Google Gemini 2.0 coming to Search and AI Overviews
AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.
How to segment traffic from LLMs in GA4
Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.
Google Search Console rolling out new date controls for performance reports
This includes a new hourly view of the data.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.