Legal
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share...
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively....
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy....
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need...
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court finds....
DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen
The finding was based on user testing and an eye tracking study....
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech...
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center...
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October....
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull....
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Google will now auto-delete your location history after 18 months
The update is part of a number of new privacy changes being implemented....
Google to allow removal of counterfeit goods from search results
You can now submit a form to request Google to review and take down counterfeit goods from Google...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Yelp to Congress: Don’t investigate Google without looking at search
The reviews site wants to stop Google's "self-preferencing" in the local SERP....
New local SERP live in Europe
Branded directory buttons are being displayed above the map....
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...