Google offers to split part of its ad-tech business to avoid DOJ trouble
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
Regulation news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on digital regulations to help you implement successful marketing programs.
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Drive adoption and ROI by aligning your tech stack with your team.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.
And holiday sales will break a new record as Cyber Week growth slows down.
Health insurance ad formats for Microsoft Advertising...
Plus, why basic questions about search marketing never go out of style.
Five principles for implementing a precision demand marketing approach.
Plus, the case for zero-party data as we approach the end of third-party cookies.
Plus why you should pause your ads (for science)
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Plus, Pinterest bans all weight loss ads