SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
Google AI Overviews more volatile than organic rankings: Report
The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.
How to restructure your website using personas: A guide for better results
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.
Google Posts gain AI-enhanced images feature
Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.
6 ways GPT Operator is changing PPC automation
GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it falls short.
Take your career to the next level: Become a search marketing master
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Drive better rankings and engagement with a smarter SEO framework
With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.
Google Ads tests ‘Advanced Plans’ feature for budget optimization
Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.
Why you need humans, not just AI, to run great SEO campaigns
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.
How to prevent PPC from cannibalizing your SEO efforts
Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.
From search to AI agents: The future of digital experiences
AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.
Why traditional keyword research is failing and how to fix it with search intent
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Google confirms most review count bugs fixed but some still to go
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Think spiderwebs, not funnels for remarkable SEO results
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
7 best AI image generation tools to bring your content to life
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
YouTube citations in Google AI Overviews surge 25%
Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
Google Search now uses Speculation Rules API to make search faster
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Google News automated publication pages to start in March
This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.
Google lawyer: Less than 1% of YouTube views come from search
This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
Google bug cause reviews to drop out of local listings
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Google Search testing ‘AI Mode’
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.