SEO: Mobile Search
Start here for the latest SEO tips, trends and best practices for mobile search results. Visit the Mobile Marketing channel on Marketing Land for related topics including mobile search advertising, responsive web design, app development and marketing tactics.
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for...
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You're missing a huge and growing...
Double down on speed optimization with these 9 advanced tips
Does your site have a need, a need for speed? Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web...
How to rev up your page speed for better website performance
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points...
Google My Business listings: 5 frequently asked questions
GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently...
The ultimate guide to bot herding and spider wrangling — Part 3
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...
Mobile SERP survival: Technical SEO checklist
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for...
How to build an e-commerce SEO strategy for large retailers
Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on...
Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better....
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers...
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving...
Will AMP improve your rankings? How to set up an AMP test
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if...