SEO: Mobile Search
Start here for the latest SEO tips, trends and best practices for mobile search results. Visit the Mobile Marketing channel on Marketing Land for related topics including mobile search advertising, responsive web design, app development and marketing tactics.
Google delays mobile-first indexing deadline to March 2021
Due to the pandemic, Google pushed the deadline from September...
Google upgrades enterprise messaging capabilities in Maps and Search
Enhanced features include smart replies, visual product carousels, custom welcome...
Did you know that over 60% of organic site visits come from mobile?
Websites should be mobile-first and not just...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Analysis of 250 million SERPs finds no-click story more complex than it appears
Perficient Digital study: snippets are 'click-neutral' and ads steal from...
What local SEOs should focus on in 2020
Four experts offer their top 3 recommendations for local search marketers....
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best...
Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach
But agencies, SEOs, and resellers are not eligible to become MBPs....
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in...
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for...
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You're missing a huge and growing...
Double down on speed optimization with these 9 advanced tips
Does your site have a need, a need for speed? Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web...
How to rev up your page speed for better website performance
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points...
Google My Business listings: 5 frequently asked questions
Google My Business (GMB) has new features and best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently...
The ultimate guide to bot herding and spider wrangling — Part 3
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...