SEO: Mobile Search
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Start here for the latest SEO tips, trends and best practices for mobile search results. Visit the Mobile Marketing channel on Marketing Land for related topics including mobile search advertising, responsive web design, app development and marketing tactics.
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local...
Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand....
Mobile & desktop SEO: Different results, different content strategies
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of...
Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them,...
Report: 57% of traffic now from smartphones and tablets
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time....
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP...
Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's...
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan...
Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a...
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for...
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is...
SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending...
Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress...
Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first...
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile...
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...
