Seven top Google Analytics alternatives (Free and paid)
Explore top Google Analytics alternatives, including free and paid options. Compare features to find the best tool for your website.
Topic: California Consumer Privacy Act
When server-side tagging makes sense for your brand
As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization.
Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
AI Governance in SEO: Balancing automation & oversight
As AI reshapes SEO, governance matters more than ever. Learn how to align AI tools with ethical, strategic, and performance standards for lasting impact.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
CPCs keep increasing – here’s what you can do about it
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
How to set up your PPC account
Payment information, key contact information, and permission access are housed at the account level in Google Ads. Each business or client should have a separate account, and there are times when one business will have multiple accounts. For text ads, Google enables advertisers to set up Responsive Search Ads. You can set up as many […]
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
California’s ‘CCPA 2.0’ passed: Here’s what changes
CPRA takes aim at data 'sharing' and not just sales.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.