• http://www.BuildDirect.com Syed Khaled Hussaini

    Loved the examples.
    Its worth noting that even till now a lot of people directly type in Google.com over their country extension assuming they ll be fwded to the local Google – in which case I think IP is still the main factor to track location & show local results.

  • http://www.alancharlesworth.eu AlanCh

    Interesting stuff Andy. I too have wondered about the IP address issue – though not been bothered to do as much as you to investigate it :-)

    Is this a ‘rest-of-the-world’ thing which doesn’t impact on the US, where virtually every site is on a .com? [or other US-based domain] Though the .us.state domains might give better ‘local’ results?.

    I do not mind admitting that I have 2/3 page sites on .com and .co.uk versions of my site [the domain name is my name] only because my main site is on a .eu – and if you search on Google.co.uk my .eu site simply doesn’t exist, even though it tops the SERP for my name on the ‘global’ search option and on Google.com [hello Google, the UK is the EU].

    Furthermore, whilst travelling in Asia recently, I searched on Google.com.my for my name – and top was a US-based .com site which is well down the listings on all of the searches from the UK.

    As our friends in .com land would say: Go figure.

  • Ian Williams

    Nice examples. As a UK business, the data coming from Analytics’ Map Overlay (presumably coming from data centres) is not accurate enough at a city-by-city level. As you say, the localised search results – questionably accurate as they may be – offer at least an *attempt* to identify an area at a more granular level than simple IP address.

  • http://www.directresponse.net Dave

    Andy, this is a great look behind the minds of the Google monster.

    You mentioned you get different results pending on your location. If this is the case, do demographics and cultures of these countries or states come into play in differentiating the types of results?

    For example within Pennsylvania, Lancaster may want different results than Philadelphia.

    This helps understand why Google strives for personal user data. They need to know what type of person is searching before they can return results.

    Would you agree that Facebook has a leg up on Google due to the fact that they have this type of information already stored?