• http://www.facebook.com/sheilacruzeforcontentaxis Sheila Cruze

    I feel after Google Penguin and Panda the method of doing SEO has changed a lot. Search is moving towards becoming more contextual rather than textual. I am in total agreement with Rick DeJarnette when he says we need to write contents for human visitors and not mechanical bots.
    It proves that Search is becoming more and more Semantic in it’s nature and search engines are pretty smart enough to understand the search as a real time entity and crawling it’s index for the appropriate result.
    A must read for all those who are in the arena of Search Engine Optimization.

  • http://www.facebook.com/saivignesh06 Sai Vignesh

    Ofcourse google created panda, penguin and other updates to make the search more flexible for the users. I think these two are very much essential for a better search. This will make the website owners to get quality content and natural links.

  • Abhishek jain

    See many people still doing web spam even after google penguin they just didn’t bother about anything. They use duplicate content, spin article still there site ranked good in search engines.

  • http://www.jdizm.com/ JDIZM

    Some great points there, but whatever colour hat you choose to wear. Make sure you understand the consequences.

  • http://twitter.com/Revax_Shane Shane Parkins

    Search is changing, it will do so again once Siri is launched as Apple are very good at predicting technology and search is something they are looking to do but in the form of voice. 

  • http://twitter.com/SaidulHassan Saidul Hassan

    Nice to see acknowledgement on my SEO approach. All these years I have been doing the tough job of being sincere about client’s business value and there have been numerous occasions when I had to accept the stung both from my employer and clients. In fact my relation with my previous agency owner started to get sour for the difference in our philosophy and I finally decided to leave the agency where I built the flourishing SEM department single handed. Now I work for my own startup agency and individual contractor. I now realize how difficult it is to stay the “SEO” while working for agencies where your boss continuously nag you and want results in unrealistic time frame. I am not going to complain about clients, they are supposed to be nagger no matter how much he understands SEO. As long as they pay, they have the right to ask and complain to you on your work and out comes. But it is unfortunate when the agency owners or your boss violate the code of business philosophy and do not care about clients’ business and drain clients’ wallet by any means.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I completely agree with you about getting the fundamentals right. Most of the time when site owners get in trouble it’s because they glossed over the basics in favor of quick or easy alternatives. You can’t build a house without a strong foundation. 

  • http://twitter.com/zach1987johnson Zach Johnson

    Well put article.

  • http://twitter.com/CmsBuffet SEO Company Toronto

    “running a website for the benefit of the site owner rather than for the site reader is a problem.”
    I agree completely.

  • http://www.facebook.com/FelipeSplinter Felipe Bazon

    In other words sticck to the basics and you´ll succeed with your SEO campaign

  • http://www.facebook.com/rotapeter Peter Rota

    Great post Rick, its funny SEO has been around for sometime but even after all the changes and algorithms updates the fundamentals still ring true. Its good to see you stressing these points. 

  • http://profiles.google.com/lakhi.8022 lakhwinder singh

    Surely SEO is now more reliable.

  • genat1974

    I do not know if someone noticed that before but for me it seems like NOT DOING ANY SEO / OPTIMIZATION in at list one past year is better than DO SEO / OPTIMIZATION. I have lots of examples, one of them:
    http://www.conceptfurniture.net  regularly updated site, SEO + optimization. After Panda / Penguin lost 2 keywords “modern furniture” and “contemporary furniture”.
    I have lots of similar examples… So what FRESH CONTENT you are talking about? Especially if we are talking about department stores sailing some particular product, how mach HUMAN ORIENTED FRESH CONTENTS they can write about glass ware for example?
    It looks like
    1. After Panda / Penguin first pages is not available anymore for small / mid size businesses, i mostly see blue chips with high direct traffic.
    2. To at list keep your SERP it is better not to do anything for at list 6? month.

  • High Core

     I agree with you,
    I also see several situation where the site have almost no have content, and have 37.000 backlink from 2-3 different ip and its no1 for a mid-comp keyword after panda & pinguin.

  • genat1974

    I REALLY want to know – does G happy with what they did??? They saying YES in all forums but… their stocks for example dropped dramatically right after Penguin… 

  • Raintintin

     I hope you also offer training to clients now, and that you promote them to be independent of your services after a while. And that if you’re running their social media side of things, you try set them up with a big a retinue of Brandvocates as you possibly can, so that in the long run, doing internet maintenance on a continuous level is cheaper?

  • http://saidulhassan.com/ Saidul Hassan

     I, in fact, always been providing consultative approach. I give my clients with several options and pros cons of every options and the I express what would I do if I were he/her. With my new business model at Up Arrow Consulting, almost all of my clients are educated already and some come with wrong ideas about Search Marketing but yes, I definitely train the needed. I only help them setup, understand and manage SNS but I do not manage for them.