• Martin Pezet

    I’m going to try and ignore your wearisome linkbait headline due to Betteridge’s Law of Headlines. http://en.wikipedia.org/wiki/Betteridge's_law_of_headlines

    Despite this, I liked your article. In our company (we are an in-house team) we now call ourselves “Digital Optimisation Consultants” as we cover SEO, PPC, Social & CRO/Split Testing. We work alongside separate Customer Insight & Analytics teams so I agree with the fundamentals of the points you’re making about evolving and expanding job roles. I started off as a pure SEO guy about 5-6 years ago and have been quick to evolve when required.

  • http://www.paulbruemmer.com/ Paul Bruemmer

    no argument here Jenny, well said. Technical and editorial factors are the two primary factors influencing organic rankings; the foundation and backbone of all good SEO. Providing “Subject Experience Optimization” as a litmus test for all new sites going live should prove highly successful, great vision, solid concept!

  • http://www.cheapinsurance.com/ Bryan

    Jenny great article. I think SEO definitely needs to be rebranded and move toward focusing only on consumer experience.

  • Miranda Miller

    Creating shareable content is even more difficult when writing for personal injury and medical malpractice attorneys. No one wants to like or tweet such depressing material. And, it’s a niche market: not everyone takes a defective drug or suffers an egregious surgical error; nor do previous clients want to be reminded of their pain. That said, any suggestions would be most appreciated. :)

  • http://www.jlh-marketing.com/ Jenny Halasz

    Thanks Paul! I appreciate your taking the time to comment. Mad respect for you- I’ve referenced your entities article yet again. ;-)

  • http://www.jlh-marketing.com/ Jenny Halasz

    thanks for your comment Bryan. :)

  • http://www.jlh-marketing.com/ Jenny Halasz

    Fascinating – I didn’t know about Betteridge’s law of headlines. And (secret) that’s not my headline. The editors at SEL changed it. ;-)

    Glad you read the article anyway and actually enjoyed it!

  • http://www.jlh-marketing.com/ Jenny Halasz

    If you get any, let me know. We’re struggling with the same issue here on one of our clients. It’s the same with things like hemorrhoid cream. How are you going to get people to share? But there has to be a way…

  • http://www.brandappz.com/ Vishnu Gupta

    Thanks Jenny, for sharing very informative article… Really website must be error free and must have quality content to perform well in search engines.

  • http://www.brandappz.com/ Vishnu Gupta

    Thanks Jenny, for sharing very informative article… Really website must be error free and must have quality content to perform well in search engines.

  • http://seocopywriting.com/ Tracy Mallette

    I like the article and maybe we should reconsider the SEO definition. My main problem with the term Search Engine Optimization is that it’s misleading. We’re not optimizing search engines. :)

  • https://plus.google.com/115194199565322841506/about John Britsios

    I already brought up this topic on the 28th of August 2010 here http://www.seoworkers.com/seo-articles-tutorials/search-experience-optimization.html which Andy Beard published on the old SEO community Spinn, where the SEOs complaint and claimed that it is not necessary. On the 20th of November 2012, Matt Cutts mentioned the use of the term “Search Experience Optimization” here http://youtu.be/ZStQhWx8YPc, which seems to have been ignored again.

    Very nice that you bring that topic back to life.

  • http://alirkhan.com/ Ali R. Khan

    It’s amazing to see how jenny has connected Busy Computers with busy customers and created a need for Faster and Mobile optimized site for every business.

    As I’ve already predicted, 2014 is the year of Responsive and Faster web and if you believe in technology and online marketing, you should go for it.

  • http://alirkhan.com/ Ali R. Khan

    It’s amazing to see how jenny has connected Busy Computers with busy customers and created a need for Faster and Mobile optimized site for every business.

    As I’ve already predicted, 2014 is the year of Responsive and Faster web and if you believe in technology and online marketing, you should go for it.

  • http://www.jlh-marketing.com/ Jenny Halasz

    Thanks John! Yes, I know it’s been proposed many different ways that we redefine SEO. I’m hoping the time is finally right to make it happen!

  • http://www.jlh-marketing.com/ Jenny Halasz

    I could not agree with you more, Tracy. :)