• Pete Bruhn

    I noticed you didn’t talk about Adaptive Design. In my opinion, AD is much more user friendly for media heavy sites as you can specify what gets shown to mobile browsers instead of just resizing the desktop version. Do you have any opinions on Responsive vs Adaptive design?

  • Christopher Guayasamin-Brownle

    I was wondering what your thoughts were about Natural Language search. This article focuses on keywords but as technology advances and companies like Yahoo buy up Search engines that use Meaning text theory where users can search by meaning rather then by keyword shouldn’t we start to look at these implications too?

  • http://www.warrenlee.org/ Warren Lee

    Hi Christopher, I think search engines are making great strides towards better understanding the meaning behind the keywords searchers use. In fact, I wrote about how these trends, particularly Google’s Hummingbird changes represent a new paradigm for SEO. You can read more about those ideas here: http://searchengineland.com/hummingbird-in-the-trenches-a-canary-in-the-coal-mine-177187

  • http://www.silvar.net/ Miguel Silva Rodrigues

    Nicely written, Warren. Clear and enjoyable.

  • http://www.warrenlee.org/ Warren Lee

    Thanks Miguel

  • http://www.warrenlee.org/ Warren Lee

    Depending on the situation, Adaptive Design can be fine for SEO so long as SEO best practices are still considered. In 2009 I used to use AD for my blog but in 2013 I updated to use responsive design methods. That was just personal preference. There’s some debate amongst graphic designers and engineers about adaptive design vs responsive design, and in my opinion either can be fine for SEO, but my preference is responsive design.

  • http://www.myfanex.com/ Mitali Chowdhury

    I am working with http://www.myfanex.com. Do you have any suggestion about this?

  • http://wtff.com/ WTFFcom

    Your article doesn’t make any sense.
    Just to mention :

    - ” helps improve SEO rankings ”
    What does it mean – Search Engine Optimization rankings ? There are no such rankings. There are Search Engine rankings. “SE Optimization rankings” is nonsense.

    - re HTML5 example provided …

    You should know web designers/coders better. They don’t care about SEO. Many of such examples even don’t work in all major browsers (usually IE has problems). These are mostly experiments or something to notice, to think about …. or to use like the base to code more around it. Most of such scripts can’t be just copy pasted and sure nobody cares that SE can’t crawl such pages. This is not the point.

    So your phrase “here is what Google finds when it crawls the page” is nonsense again, because nobody cares about Google in this case. This is just not the point.

    - in general …
    I never, and I mean it, never ever saw SEO who can code. I’m pretty sure you can’t code as well and probably that’s why your article doesn’t make sense. You just don’t understand what are you talking about. Bunch of barely related smart words.

    No offence. Start to code hard and you will agree with me )
    Furthermore, I’m absolutely sure you’ll forget about SEO, because “coding is a poetry” )

    Let’s code )

  • http://www.blackbeardesign.com Joel Black

    I like the reasonable surfer idea, I had not heard that before.

  • http://www.blackbeardesign.com Joel Black

    I like the reasonable surfer idea, I had not heard that before.

  • http://www.blackbeardesign.com Joel Black

    I like the reasonable surfer idea, I had not heard that before.

  • http://61designstreet.com/ Arianna

    I totally agree with you. Website design should be SEO friendly. Because some website designs is not accepted by Google. A design should be proper so that Google can read your content of the website. If it is not then it will effect on your website ranking and visitors of the website.

  • Lalit Kapur

    Hey Warren, i agree with the most part and would second Pete and his opinion on AD. I also noticed you mentioned that conversion rates went up when your clients had some element of Parallax in place – i have experienced the exact reversal – maybe because i represent geographies where the internet speed is not very good and the display sizes not big enough to walk the user through the nice experience of parallax scrolling. I think in addition to just focusing on the latest design trends and techniques some external factors like your target market’s internet speed and in some cases their education background should be considered as well.

    But, despite all above, i think your article is very well written and throws light on some base important points.

  • http://www.wiredtree.com/ Rachel Gillevet

    Warren- Just wanted to let you know that we loved your article and included it in our Monthly Resource Roundup http://www.wiredtree.com/blog/the-monthly-round-up-decembers-best-web-designdevelopment-cms-and-security-content/
    Cheers!