SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.
Google sending manual actions for site reputation abuse in Germany
This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
Yahoo testing new AI Search features
Yahoo Search is testing AI Chat features and AI generated answers within the search results.
Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
SEO today and beyond: 8 ways to balance what works now with what’s to come
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Google updates search quality raters guidelines with a focus on spam
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
Brave Search Rerank lets you boost or remove sites from search results
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
How to build a search engine to disrupt Google
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Take your career to the next level: Become a search marketing master
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
This is not a drill: SMX Advanced is returning to in-person in 2025
You asked. We listened. The ultimate training experience for expert search marketers is back IRL.
Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
Want to speak at SMX Advanced in-person? Now’s the time to submit your most advanced session ideas.
Be a part of SMX Advanced’s exciting return to in-person this June at the Westin Boston Seaport. Here’s how to submit a compelling session proposal.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
How to benchmark your SEO performance in 2025
Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.
Google change disrupts SEO tools, resulting in data blackouts
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
How to avoid 10 common SEO interview mistakes and land your next job
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.