• Takeshi Young

    Dynamic serving defeats the point of responsive design.  If you are serving different CSS and HTML, then you are no longer using responsive design (Google’s preferred method for mobile site) you are using dynamic serving.

    There is also no point in changing the title and meta description for pages… the post title and description of a page should reflect the content of the page.  Since the content of the page doesn’t change (even if user intent is supposedly different), then don’t change the page’s title.  If you’re changing content based on device, you are approaching cloaking territory.

    Bottom line, stop trying to make “mobile SEO” more than it is.  It is exactly the same as “desktop SEO” and “tablet SEO”.

  • http://www.facebook.com/people/Michael-Martin/508010100 Michael Martin

    Dynamic HTML serving under one URL is a form of responsive design since the design layout changes based on the device type but its a semantic argument.

    The search engine’s have affirmed this is not cloaking if its consistent across all mobile devices of that type, hence why Google has a smartphone and feature phone bot to confirm this is the case…this is even explained in Google’s own Search Engine Optimization Starter Guide.

  • Eider Vasconcelos

    Nice initial article Michael. I was really looking forward to the implementation portion of it, but I will have to wait and see what you come up with. I will do some testing on my side.

    I agree. A site for mobile users should not be treated the same. The way mobile search works is very different because the attention span variates, the user focus is different, so hence, things should be treated differently. Great job!

  • http://twitter.com/sharithurow sharithurow

    Hi Michael (or is it Mike)-

    My favorite article quote: “…means assuming the same keyword trend and intent applies to all devices.”

    That is a rather large assumption, and it’s nice to read it. Though I tend to agree with Takeshi’s POV, mostly because I see all of the preferred interface variations among desktops/laptops, tablets, and mobile devices. Preferences certainly differ by target audience.

    I understand responsive design, but as a usability professional and an SEO, I’ve observed too much variation in searcher goals and behaviors to label my point of view (POV) as pro-responsive design. 

    Maybe when the interfaces for mobile devices is less varied? I might change my POV.

  • dipuit

    HTML 5 is still in the making but for any SEO expert, who tries to look ahead, some knowledge about HTML 5 and how it will impact SEO is not unnecessary information. It is true that the changes and the new concepts in HTML 5 will impact Web developers and designers much more than SEO experts but still it is far from the truth to say that HTML 5 will not mean changes in the Organic SEO policy.

  • http://twitter.com/johnelincoln John E Lincoln

    Hi Michael,

    I thought this was a great post. I appreciate people who understand the subtleties of Internet marketing and the massive impact they have on the various traffic generation landscapes and conversion process. I would agree 100% that user intent and site functionality has huge implications in your mobile strategy, and of course we can never forget important SEO considerations. Strategies > Traffic > Conversions – Nice read. :)


  • Design_Ninja

    Responsive Web Design is not a HTML 5 feature, or concept or any. It is an approach to building websites that use media queries which are a css3 thing. Its true foundation came with fluid based layouts. 

    And the semantic markup changes to HTML in future drafts will greatly effect everyone

  • http://twitter.com/mikehalunen Michael Halunen

    How are we able to qualify ‘intent’ of mobile users? Is every mobile user ‘hurried’, ‘on-the-go’, ‘distracted’, and only interested in location-based information?

    Is that what we are saying?


  • http://twitter.com/googleandblog Michael Martin PMP

    That’s the broad assumption, but for your site/business it can be qualified in your analytics.

  • http://twitter.com/googleandblog Michael Martin PMP

    Correct, this is part of the Mobile Semantic Web 3.0 we are going toward.  HTML5 elements do help with semantic markup and device layouts in tandem with CSS3.

  • http://www.facebook.com/vi.wickam Vi Wickam

    It seems likely that the trend in less long tail searches may at least be in part attributable to google adding the autocomplete function, and displaying results before you are done typing your query. 

  • http://www.slideshare.net/purebredbreeders/purebred-breeders-reviews-purebredbreederscom yonowillis

    Mobile SEO is gaining much attention as traditional search. Now a days it really doesn’t matter how the site will look on a pc if they found a some useful piece of information.

  • http://twitter.com/oz2designs Catherine Lockey

    Optimize for intent – so true and now something all of us who work with responsive must keep in mind. Determining metadata is creative and thoughtful work.  :)