• http://printfirm.com/ Katherine Tattersfield

    Thank you for addressing this issue. I see a lot of sites using this design approach to their own peril. As a user, I do find them visually appealing, but I saw the SEO issues immediately. It’s my understanding that Parallax sites also don’t display correctly in older versions of Internet Explorer, another strike against them.

  • Colin Guidi

    Solid article, and in total agreement that parallax design presents more benefits to users than to spiders.

    But there has to be workarounds out there. You click on a section of the parallax scrolling site that has an anchor tag to scroll you down in the website experience to the next section. Ok, so let’s get that URL indexed via the hashbang (#!), and create a static page to be served from a headless browser.

    I’m just not buying the notion of either building for SEO or users (parallax scrolling), there’s definitely overlap.

  • theTruth

    Google tells us to build sites for users, not spiders. They need to learn to adapt.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    I do think Parallax provides a fresh new way to deliver information. And being different in a very competitive online world can be a very good thing. However, it does not pass the feasibility test for me. No company can afford to market with out accurate analytics, even fewer can a afford an SEO decline. Add to that a risk in dropping PPC QS scores, mobile device challenges and certainly there will be a segment of your audience who will gag on the new style of interaction. The admin overhead to implement Parallax is not likely to exceed the benefits.

    Its great being a marketer/developer in these times as we have so many great tools to tell the story and measure its impact. Unfortunately the speed at which new forms of digital communication are developing are even outpacing the big G.

    We’re testing parallax on isolated landing pages only. This way we can minimize the implementation overhead, isolate the analytics and gain some knowledge to prepare for when the rest of the internet marketing ecosystem can handle it.

  • Lazwah Stylie

    I don’t think you quite understand what parallax is? Parallax is a type of movement in scrolling, not information on a single page – you keep pointing out information on a single page, but that has nothing to do with it. Essentially, you could have 500 pages with Parallax scrolling, as you would any other site, as long as it adopts the multiple layered approach of movement along the Z axis.

    In essence, stating that parallax scrolling refers to “the visitor moves up and down on the same webpage” is false information. That’s not parallax.

    That would imply that Google’s gmail login screen is parallax and just about any other page with ‘all the info on one page’ is parallax. That’s just crazy.

    Parallax is movement. NOTHING to do with the info being on one page at all.

  • http://www.brandappz.com/ BrandAppZ

    Thanks you for sharing nice information about parallax design approach…

  • http://www.spinxdigital.com/ Stephen Moyers

    Hey Janet you have really explained in-depth of parallax scrolling. You have really shown some pros and cons of parallax scrolling. I found an article why you use parallax scrolling for your web design http://www.spinxdigital.com/blog/5-reasons-you-should-be-using-parallax-web-design/ they have shown some benefits of parallax scrolling. What you think about these benefits?

  • Tom Howlett

    Hey, useful post.

    I like to keep up with web design trends and often spot a potential issue with regards to SEO. Maintaining a balance as you mention is definitely the best approach.

    Parallax web pages however can be good for link bait.

  • johnsolo1701

    You are confusing “single page scrolling web sites” with parallax. Parallax is a motion effect when two layers are moving in the same direction but at slightly different speeds, which creates a sense of depth.

    The parallax effect is used on many single-page scrolling websites, but they are different concepts.

  • Carla Dawson

    Hi Jerry,
    You can apply parallax scrolling to all pages and do onsite optimization. 1. start with a SEO friendly architecture and then apply parallax scrolling as a design technique to each URL. It can be done!

  • Carla Dawson

    This site applied this technique. It is SEO and Parallax http://www.posicionamientowebenbuscadores.com

  • http://www.richardrazo.com/ Richard Razo

    I’m a front end web developer and have not yet used parallax on a project but it’s been on my radar so the points you mention are good for me. I have a few comments & questions:

    1) What’s your take on Responsive versus separate mobile sites utilizing switchboard tags in terms of SEO. Can they truly be the same like this guy wrote about = http://searchengineland.com/when-responsive-web-design-is-bad-for-seo-149109

    2) Never used Parallax… surprising you can’t link to a specific spot within the page. i.e. some_web_site . com#section3. Please confirm if I understood this correctly.

    3) National Geo created a test page which looks awesome-using some beta code features, parallax, and hints that more pages in the future will use them. Wondering what you think/know about some of these future features like CSS Regions & Text Reflow. See page for youtube video = http://blogs.adobe.com/webplatform/2013/05/06/adobe-explores-the-future-of-responsive-digital-layout-with-national-geographic-content/

    Thanks in advance.

  • http://www.seo-theory.com/ Michael Martinez

    “All of your target keywords must be concentrated on one page rather than spread out over many, leading to keyword dilution”

    NOPE. No such thing.

    You lost me right there.

  • Keith James

    Being a designer, I like the way visitors can interact with content. Knowing that I need to get my clients the highest ranking possible, I never use it. If you aren’t concerned with ranking (why would you have a site?) then go ahead. As of now, I haven’t found a good workaround that I am comfortable with.

  • Lazwah Stylie

    This is exactly right (see my post above). This article essentially is about all site content on a single page and it’s effect on SEO. Absolutely nothing to do with parallax.

  • Carla Dawson

    Hi Guys, I totally agree with both of you. Here is an article you might like to read http://www.seobuzzinternetmarketing.com/blog/how-to-create-a-parallax-scrolling-website-with-seo/

  • http://www.linkedin.com/in/chrissanfilippo Chris Sanfilippo

    It’s still only one page. The problem is that there is only one page title.

  • Carla Dawson

    It is not one page…