• https://twitter.com/RizzoMB RizzoMB

    I’m wondering with channels B2B marketers found most successful in driving traffic to their content?

  • http://www.facebook.com/HonestMohammed Mohamed Baqer

    Interesting statistics, nowadays, we may keep most of our work over social media linked to eachother for example we may link our blogs to our twitter or facebook! We may be stronger when we are existed everywhere!

  • Patrick Grihn

    The Mix is really important and especially social media is a very hard work, because of users which have high requirements on businesses and persons who work with social media. But the whole thing is really important. Nice article. I love statistics ;)

  • http://www.brickmarketing.com/ Nick Stamoulis

    I imagine the concern over producing “enough” content will only get bigger with time. The problem is, like many other tactics, once everyone starts doing it it’s harder and harder to stand out. There is no “right” amount of content but you need to keep an eye on what the competition is doing in order to stay competitive.

  • http://twitter.com/DerekEdmond Derek Edmond

    Thanks Patrick! Appreciate the comment

  • http://twitter.com/DerekEdmond Derek Edmond

    Yeah I don’t like that potential misconception of “enough” content and I am sure that will be a discussion in months to come. There is no magic number for that.

  • http://twitter.com/DerekEdmond Derek Edmond

    Completely agree. I’ve definitely seen companies get lured down the path of one content strategy or another just because it was a “hot idea” or the competitor did it. Thank you for commenting!

  • Greg Allbright

    What is most helpful about this series of questions is that it helps you think through all of the steps in the process. Folks in marketing may think we know how this works, until we put down on paper what steps we need to take, and realize there is more work than we thought! What I also like is this is something you can show company stakeholders, not in marketing, as to what process we are using to ensure success. Most people like to see how things are laid out.