• http://www.blogginglove.com/ Ravi Chahar

    Ya it is really good to focus at Rich Snippets. May I know how can a blogger bring his/her pic in it

  • Outlawler

    Ravi, check out this article: http://www.wordtracker.com/academy/rich-snippets.

  • http://junaidwebmaster.wordpress.com Junaid Jaffery

    Ravi, to bring an author pic in SERP, you need to perform authorship. check out this article.. http://searchengineland.com/troubleshooting-google-authorship-issues-174903

  • http://belongstocomics.blogspot.in/ Sanjay Singh

    One of my client suggest me to make title tag maximum of 60 words to avoid truncates issue. Then I searched and found that what matters is size of title tag (in kb), not character length. And the article is telling to keep it 65 words at most. I am confused now.

  • http://www.classicappearance.in Rakesh Lal

    Let me know if you have article or suggestion related to keywords content optimization. I am also very interested to know about Google Structure Data and Google Markup.

  • Arvind Dubey

    Hi Andrew,

    Thanks for your great suggestions as they will surely help others. but do you really think we have to focus on titles and description in current scenario? Because if you search for any keyword Google is showing many results with title like [Text under H1 tag] – [Your Brand name]. And same with description, it choose description from the text of your webpage instead of your main description.

    So, I think with in few days we have to start working on H1 tag instead of title and description.

  • Arvind Dubey

    Hi Andrew,

    Thanks for your great suggestions as they will surely help others. but do you really think we have to focus on titles and description in current scenario? Because if you search for any keyword Google is showing many results with title like [Text under H1 tag] – [Your Brand name]. And same with description, it choose description from the text of your webpage instead of your main description.

    So, I think with in few days we have to start working on H1 tag instead of title and description.

  • http://widodemarco.com widodemarco

    Careful, we’re talking CHARACTERS here. Not words. Recommended max length is 60-65 characters to avoid cropping.

  • http://www.adharmonics.com Matt Cullen

    Don’t forget that it’s all about pixels and not character count. 512px. Screaming Frog integrates this – and of course, Moz has a tool for testing: http://moz.com/blog/new-title-tag-guidelines-preview-tool

  • http://widodemarco.com widodemarco

    Of course :) @disqus_nIEBlleWyN:disqus , check out the link @VPMatt:disqus shared. It will be really helpful to you

  • Hitesh Patel

    Hi Arvind,

    Sometimes snippet titles and description are influenced by what appears on ODP (Open Directory Project) instead of your title & description meta tag. You can force the search engine to ignore the ODP information by using a robots meta tag like this:

  • Sweta Srivastava

    Does really URL matters in increasing CTR?

  • Arvind Dubey

    Thanks Hitesh,

    But what if a site already has “noodp” and “nodir”? And if results are influenced because of ODP then they may be vary for only one or two websites which are not having these meta tags. But if you see results in SERP, there are almost ~20-30% results are in the same manner as I described in previous comment.
    Does this mean all ~20-30% websites are having ODP isuues?

  • http://belongstocomics.blogspot.in/ Sanjay Singh

    Yeah. It should have been CHARACTERS. My mistake. Apologize.

  • http://andrewmartineau.com/ Andrew Martineau

    The URL is an area within the webmaster’s control. You can control elements such as the structure of the URL, and the words contained within it.

  • http://andrewmartineau.com/ Andrew Martineau

    Yes I agree with you. To clarify, at the time of writing this, the industry best practice was to use character length as a fairly strong indicator of title tag truncation.

    Even with this recent shift to pixels, “…the overall distribution of cut-off title lengths (post-cut-off)… is roughly normal, peaking at about 57-58 characters” – via the Moz post Matt Cullen referenced above.

    With that said… generally speaking, title tag character limits have been reduced. To reference the Pete Meyers Moz post again…

    80% – 57 characters
    90% – 56 characters
    95% – 55 characters
    99% – 53 characters
    99.9% – 49 characters

  • Hitesh Patel

    Is it necessary for Google to choose the title you use? No, With dynamic page titles Google is free to select the best title for your search snippet and it will take that information from multiple sources, not just your page title.

  • Sweta Srivastava

    OK Thanks.. i got it now :)

  • http://ultimateunit.com Gunjal shrivastava

    It is a very good post yet I have a question, You have suggested that “the portion of the screen viewable without scrolling — usually rankings 1-5″ Although the studies says that ENGAGEMENT is important part of any web site and google bots do seek for the time a user stays on a page. If a user will not scroll down then the engagement time will decrease which would result in fall of ranking. Please suggest.

  • http://andrewmartineau.com/ Andrew Martineau

    I am referring to a Google search result page displaying the first 5 rankings. I am not speaking to any engagement metrics onsite.