• User001

    So what’s the best way to avoid those negative reviews, and how to do a long term cure for them?

  • Pat Grady

    Nice negs to consider.

  • http://twitter.com/BrianSPatterson Brian Patterson

    The best way to avoid negative words in Google Autocomplete is to be pro-active; decide what positive words you want displaying, and do your best to get people using them on social media, use them on your website, and figure out ways to get people searching them on Google.com

    You have to make google ‘aware’ of the positive keywords you want to insert, and use them consistently and frequently in ways that Google can identify and understand. Hope that helps!

  • http://www.convonix.com/ Muzzammil Bambot

    Great Post Brian.

    Just a small doubt, when you say that these are the most suggested words by Google, do we need to concatenate our target keyword with these words and then naturally or artificially increase search volumes? or follow another process!

  • http://twitter.com/BrianSPatterson Brian Patterson

    You need to concatenate words like ‘careers’ or ‘news’ with your brand name. So lets say your business is ‘Smith’s Widgets’, and you want to promote the words ‘careers’ and ‘news’ in Autocomplete.

    In this case, you’ll want people searching “Smith’s Widgets Careers” and ‘Smith’s Widgets News”. You’ll also want them using those phrases in social media, and you wall to use them on other sites as well. You shouldn’t need to spam, just be natural and find places to work it in. Good luck!

  • http://www.webstatsart.com/ Webstats Art

    Google is cleverer than all of us and is a company that has invested millions in search and their autocomplete normally reflects what searchers are looking for first of all. Isn’t artificially changing the way things work against google’s policy? Isn’t this a way to protect companies who actually do have bad service and products? Should people be doing things to challenge what google deems to be bad? Some say that Google has made so many positive changes to their algorithm that there should not be any need for us to manipulate results?

  • http://twitter.com/BrianSPatterson Brian Patterson

    I think you could use this same logic to argue that people shouldn’t do SEO, because Google should be smart enough to know what should rank for high-value keywords and we shouldn’t manipulate this.

    Influencing Autocomplete should be a part of an ORM strategy because the values Google suggests have an impact on your brand, positive or negative.

    I think most brands aren’t comfortable standing by and letting Google unilaterally decide what words should be associated with their brand. Standing by and letting Google define you would be the same as a large company not having a Public Relations department, with the assumption that traditional media will always do what is right for the business.

  • http://www.webstatsart.com/ Webstats Art

    Dear Brian, I am not having a go at you for what you do. I am just being difficult because part of the exercise is to create thinkers. Google really has no idea what goes on behind closed doors in business and so they cannot really know what is fair and right. They are not a company that interacts or knows what the populus experiences except for what they see in their web trends. They also cannot stop people manipulating the web. I was being a bit sarcastic in my previous post.
    Simply put, google juggles the good and bad and hopes that what they present to others will please the common users and get them to click on an advert. They don’t care about user experience unless it it affects their click money. Any company that is relying on ads for most of it’s revenue would do the same and anyone who denies this is simply telling lies about what/who is paying their salary.

    I know people who have had their technology stolen by techno thieves who know how to build great websites. The thieves did not spend the money on the developments of the products- No! .. they simply stole the technology and of course that means that they can start a new company without having to suffer or go through what was required to make those products. Despite that, Google ranks them as the number #1 maker of those products and the thieves are accusing their victims of theft. Google is not intelligent enough to know these things and that is why a GOOD SEO can be a savior for a company that has been victimized and this SEO should know how to manipulate google search results. Google cannot be fair, so we have to rely on those who can beat google’s unfair system to balance the power. This means that it is possible to be an honourable SEO

  • http://twitter.com/BrianSPatterson Brian Patterson

    Agreed, Google is essentially an algorithm, a machine. That machine decides, based on input, how and where you are represented to the world on their results pages. Because there is no human intervention, it is fallible and often incorrect (although the same would be true if there was human intervention).

    As SEO’s/ORMs, we have to act in our or our client’s best interest to influence the machine to make its representation of us/the client positive.

  • http://twitter.com/AlliePatchell Allie Patchell


    I’d really like to see the difference between searches for desktop and mobile websites. Although we have certain keywords for our main sites, the mobile version should use keywords as suggested by the auto-complete function as mobile users don’t type as much as desktop users.

    It would be great to see actual examples from a niche (any niche) and compare the differences.

  • http://twitter.com/BrianSPatterson Brian Patterson

    That’s a really good idea. I’ll see if we can uncover a way to pull Autocomplete values for mobile, which are often different than desktop. Thanks!

  • http://twitter.com/BrianSPatterson Brian Patterson

    Oh, and in regards to how long it takes… we’ve had some clear up in as little as a few weeks, but generally it is 2-4 moths, and Bing takes about twice as long.

  • http://www.orionweb.net/ Russ Offord


    I’ve tried to insert a space ‘before’ the search query, but I am not sure how to force it to return auto-suggest results with a space before in the google.com/complete/search?q= example given.

    For example, sometimes the auto-complete results change if you put a space before, like how forcing a space afterwards removes the original search query from the list.

  • http://twitter.com/BrianSPatterson Brian Patterson

    Hi Russ, I never thought about putting a space before the search term Do you see that being quite different? I just did a couple of tests and I saw the same exact values being suggested as if I had not put a space before it.

  • http://www.orionweb.net/ Russ Offord

    Hmm, I believe using a space before the keyword used to make a difference, from previous testing (last year) that I did… but perhaps now it does not change the auto-complete results anymore.