• http://2d-code.co.uk Roger Smolski

    Brian have you ever run a QR campaign? The “fairly representative URL” that you encoded is not representative at all. QR Codes that resolve to non-mobile sites (as your example does) are bad practice and inevitably provide a negative user experience.

    QR Codes require very simple mobilized landing pages that instantly engage and reward the user while reinforcing the brand. URL structure is almost irrelevant in this context.

  • Benoit

    +1
    And why not just ‘tinyed’ url first ?

  • Vik

    @Roger Smolski – spot on. i could have read your comment and not read the whole article and still come away good.

  • http://www.ydeveloper.com/ Y.D.

    SEO is all about an URL structure. Having this structure SEO friendly means that it contains keyword to that particular url with dash mark etc. in case of QR code, we did not find the URL following this structure.

  • http://PureOxygenLabs.com Brian Klais

    @Roger – The Best Buy example does resolve to a mobile page, as it should. So I’m not sure what you were seeing… But you’re right on the other point – Best Buy does have a mobile site with slightly shorter URLs that I could have used in the example. However even the equivalent “m.” URL would still require QR version 9 or 10. So I disagree with your assertion that URL structure is irrelevant, at least in so far as when structure translates into size. Size does matter.

    @mbcreation – That’s an option, but URL branding matters. I’ll explore next time.

  • http://www.kristofcreative.com/why-i-twitter/ Kristof

    The solution here is simple – don’t use long URLs to create QR codes.

    For example, in WordPress, I could either use the default permalink (post numbering) structure of http://mydomain.com/?p=XXX and then create a redirect to the full, keyword URL or — create a customized short URL and then redirect it. Not only will this create a better, more readable QR code, but it also gives more control over where the link points to. So if page URLs changes, the redirect can easily be updated

  • http://www.facebook.com/olerichgreg Greg Olerich

    I’ve just recently used QR in a Direct mailer. I showed it to other ppl I know in Graphic design Field and Marketing Field. I’ve skewed all m QR Codes. Just so everyone know I have yet to have a problem with any of the skewed QR codes.

  • http://www.linkedin.com/in/tomassteele Tom Steele

    @Benoit I agree…tiny url it!!

    I also recommend you test your QR codes on your intended packaging before you mass produce and send out. For example, printing 200 shiny plastic cups with a QR code only to find out they won’t scan…just sayin’. :-)

  • http://2d-code.co.uk Roger Smolski

    @Brian That’s my point. The URL in your example is 302ed with user agent detection to the mobile page and the URL of the mobile page is only 75 characters not the 182 characters you chose to encode. Why would you want to encode a URL in a QR Code that is nearly 250% longer and goes to the same page.

    As far as URL structure is concerned it is as I say relatively unimportant as far as QR Codes are concerned. However URL length can be very important and I included this as the second of The Three Rules of QR Codes in 2009 http://bit.ly/ltanu3

  • http://scan2.co S.M.I.

    So here’s my comment re: the SEO impact and how to add backlinks.

    This is theory, but I’m testing it with our qr code marketing platform, scan2.co and I’m pretty sure that I’m solid in my theory.

    We’re redirecting through bit.ly which has a public list of url links
    you could also do this with googles link shortening service
    (i’m going to test both in future iterations)

    we’re also using a short domain (xl.vc/ ) to create the short links

    Thus … the link are super short so the codes are nice and lean
    but … it’s public data that is being indexed already by google

    I have no doubt that the nunber of clicks on a link
    aka scans to a qr code

    are already in the equation,

    So my theory is that highly scanned codes, even through a redirect service
    will ultimately impact your SEO for that page

  • http://www.pureoxygenmobile.com Brian Klais

    @Kristof – that is the bottom line. Executing depends on a number of variables (like platform), which I planned to get into next time.

    @Roger – The deeper point remains that QR will change URL strategy: few sites in US have deployed mobile content with consideration for how URL size will impact their QR needs. It’s very typical to see mobile sites using either subdomain proxy hosting methods that replicate the desktop keyword-rich URL structure for easy pattern matching (many retailers do, as does Wikipedia). Or some use of CSS to render mobile content off the same keyword URLs (WordPress users like Search Engine Land come to mind). Lots of SEO debate exists around using mobile-CSS methods for link equity preservation vs separate subdomain methods … And my point is, in many cases, the keyword-rich URLs will be the default when the marketer goes to QR.

  • http://qr-code-generator.iwwwit.com Pascal C

    URL must be short : use your OWN url shortener (statistics won’t be public) with your OWN short domain (branding)

    The user will share your link onto your website with a twitter or facebook share button… you can put the long url (that might be indexed… real time search suspended at the moment)
    Your short URL won’t be indexed ( maybe if a user share after scanning but before seeing your site… bad friend )

    QR codes and SEO why not ? but mobile friendly website and ux first !
    In my opinion with QR codes campaigns happy users are better for your brand than happy bots.

  • http://icrontic.com P.S.

    My phone and software had no problem reading that QR code, by the way. I’ve noticed that iPhones have a much harder time with dense QR codes. I have an SMS QR on my business card; people with Android phones have no trouble with it while iPhone users cannot read it. It’s very frustrating, because I know the iPhone camera is capable of it.

  • http://www.gaugemobile.com Tiam Korki

    QR Codes are intended to bridge the gap between physical and digital media through mobile devices. As with any other tools available to marketers, there are certain guidelines that need to be followed to enhance user experience and encourage interactivity.

    With QR Codes, the most important guidelines are: Lead to a mobile friendly page, keep the footprint of your codes to a minimum (maximize white space), use non-proprietary QR Codes to reach a wider audience, provide incentive for consumers and reward them with a personalized experience by using the many benefits of QR Codes such as tracking, location services and device specific information.

    In order to successfully achieve the aforementioned, businesses should utilize QR Code Management Platforms such as Scanvee (http://www.scanvee.com) as opposed to the widely available primitive QR Code generators. In doing so, businesses can continue using the same proven strategies for SEO, such as incorporating keywords within their URLs and yet generate QR Codes that follow all the necessary guidelines for optimal campaign execution.

  • http://shopTOism.com David Pylyp

    QR codes lead to a simplified landing page

    That’s all. That’s it
    Using bitty!s or shorteners would add white space to the QR. Badge. Really surprised you don’t get it.

    David Pylyp
    Accredited Senior Agent and Realtor in Toronto Canada

  • http://PureOxygenLabs.com Brian Klais

    @Kristof @Tom @Pascal @Tiam @David – Thanks for jumping ahead. I plan to cover solutions in part II — partially because this article’s length was running out of white space!

  • S.C.

    I think the real problem is that SEO is old school thinking. Google is past its prime and any business relying on SEO needs to think about the future.