SearchCap: The Day In Search, January 2, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead
  Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So let’s get to it. You’ve seen the roundups […]
• The B2B Marketer’s Guide to Baidu SEO
  Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market are 360 with 21.84% of the market and Sogou […]
• New Year 2014 Google Logo Keeps On Disco Dancing
  Happy New Year! Today’s Google logo ushers in the New Year with the same logo as yesterday’s New Year’s Eve disco-themed logo, with one small change: 2013 is now 2014. The interactive logo includes the same spinning disco ball and vibrating speakers, but now the dancing numbers are 2014, as a sweaty number “3″ makes […]
• Google Shopping Expanding 360 Degree Product Images, Making New Hire
  Last year, Google began adding 360 degree product views to Google Shopping ahead of the holiday season. This year, the search giant continued to tout the 360 views and have expanded from toys to other consumer products that consumers typically like to examine closely such as cameras. Users can move the images around to see […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Yelp Hires Republican DC Lobbyist For IP, Free-Speech Issues
• Google’s Share Of Social Logins Hits Highest Level In Q4 Since 2010
• Report: Apple Gains Smartphone Share But The iPad Slips
• Marketing Land’s Most-Shared Stories on Google+ in 2013: Google+, Google Reader and Google Glass
• Google’s Eric Schmidt: “Mobile Has Won”
• Today’s Methods Help Us More Aggressively Compete
• Creating Fatigue-Proof Retargeting Ads

Search News From Around The Web:

Industry

• Chinese Search Giant Baidu Fined for Copyright Infringement, The Hollywood Reporter
• Internet Marketing Ninjas Hires Tamar Weinberg as Director of Sales, prweb.com
• Googlers Working On New Years Day, Search Engine Roundtable
• My Presentations At SMX Israel: Search 2014 & Predictive Search, Search Engine Roundtable
• New Year Brings New Change for Search Mojo, Marketing Mojo

Link Building

• 7 Of Our Favorite B2B Link Building Tactics in 2013 & Beyond, komarketingassociates.com

Searching

• How to Style Google Custom Search Results with Custom CSS, Digital Inspiration

SEO

• Entity Associations with Websites and Related Entities, SEO By The Sea
• What is Trust Factor and How it Affects Your SEO, Search Engine People
• 50 Examples of Title Tags That Rock at Local SEO, LocalVisibilitySystem.com
• GOOGLE Local SEO: How Local SEO Works ?, Daily SEO Tip
• Google Makes Webmaster Wait Between Reconsideration Request Submissions, Search Engine Roundtable
• How to Use the Information Inside Google’s Ved Parameter, moz.com
• How To Write So Google Loves You (Easier Than You Think!), Search Engine People

SEM / Paid Search

• Mastering PPC: How Did You Come Up With My Budget?, SEER Interactive
• New Year’s resolutions for PPC marketers in 2014, Certified Knowledge
• PPC Wishlist 2014 – The Top PPC Wishlist items for 2014, getfoundfirst.com
• R.I.P Last Click Attribution, Portent
• Seven Easy-To-Apply PPC Tips to Market Your Business for Valentine’s Day, Bing Ads Blog

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.