• http://about.me/luispaez luispaez

    Excellent article Trond! Too few teams start with SEO when they begin a website development project. Yet, it really should determine the architecture of the site, and eventually the content. The hard part is to combine popularly used search phrases into a cohesive whole. Requires some raw creativity that we all need to get better at.

  • http://brianjohnsondesign.com/ Brian Johnson

    I definitely agree on most of your points, SEO is not a “tack this on” process once the site is built and online presence planned. It should come at the beginning, be well thought out, and integrated with your entire online presence. And research comes into play with the entire process if you want to do it well.

  • http://seohowto.ca Dan Wood

    Great post, Trond. One of the biggest challenges that I face as an SEO is getting people past the fear of spam and the smoke and mirrors ideas they’ve been told about how search works, and get down to a real conversation about marketing ROI and business goals. This is where SEO properly belongs.

  • http://twitter.com/awebsavvy Ann

    It is like the chicken and egg. There is an abundance of information (right, wrong and self proclaimed experts) that companies are offered when they start down this path. The first question companies tend to ask is how much will this cost?
    “Get involved in understanding the heart of your client’s business”. Companies need to be educated as to why they need to pay for this service before they go ahead and build a website.

    Troy I totally agree with your article. Prospects call and say I need a quote for a website.
    Our answer: Before we can even have a conversation we need to meet with you and ask many questions. The interesting part is many companies large and small may have a budget based on what others have told them a website will cost.. No blueprint to lay the foundation or structure and they wonder why it is doomed for failure.

  • http://www.DrMAS.co.uk Dr M Ambler-Shattock

    Superb article on truly effective SEO. This is the best article on the matter I have read in years and is a must read for any online business.

  • http://www.mcgarryonwine.com David McGarry

    Great article. As an Internet Marketing specialist, I try to remind my clients that ranking #1 is not really the goal. It is to find highly relevant traffic (good prospects) and then work really hard to convert them into customers.

    In the SEO world, too many “specialists” try to game their clients by using keyword ranking as the measuring stick. What if those keywords have little traffic, what happens if the traffic is not good for the customer and so on.

    Again, thanks for pushing out this message. Hopefully, more and more people will listen and start to realize how SEO can really help drive their business success.

  • http://themarketingfrenzy.com/ Brennan Deitsch

    Brilliant article. Especially these days, SEO is so much more than keywords this and link building. Individuals have to be creative these days to maximize their internet marketing efforts. One of the first questions that a business should ask themselves is ” What are my internet marketing goals”? Lots of traffic or targeted traffic. What are your consumers looking for…. Etc. Creativity is even more important in competitive fields. May have to think outside the box to get high rankings for keywords your competitor missed.

  • http://www.metronet.no Trond Lyngbø

    Thank you so much for your kind words and for taking the time to share your feedback. Welcome to the world of SEOnomics! :-)

  • http://www.search-usability.com/ Shari Thurow

    Hi Trond-

    Oh no…as a fellow Viking, I believe you are incorrect about “SEO is less about ‘persona’ and more about ‘keywords’. Unbelievably wrong.

    People who fit a persona or profile will type in keywords that others do not type in. For example, health-care providers use a different vocabulary to describe the same thing as a patient/consumer. Keywords should be mapped to personas/profiles.

    Do not dismiss personas. I understand that maybe you are trying to communicate that usage-centered data is more important than user-centered data, but in doing so? I think you gave bad advice.

    My 2 cents.

  • http://www.egriffinwebdesign.com Michael

    Great thoughts Trond, and eloquently presented. Seems like the concept of starting with SEO should be a no-brainer by this point in time, but I guess the fact that SEO as a marketing strategy is much younger than online marketing as a whole contributes to this mindset. Another problem is the misconception of what SEO actually involves, and you have painted a nice picture of many of the elements. Thanks for sharing!