SearchCap: The Day In Search, January 6, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Searching For PPC Success In A Down Economy

    The beauty of online marketing is transparency – there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.

  • 4 Steps to Setting Better Conversion Optimization Goals

    Ever failed to stick to a New Year’s resolution, and then blame yourself for poor willpower? Well, it may not be your will that’s to blame—it may simply be the way you phrased your resolution. And the same could be said about the goals you have for your website. As we enter a new [...]

  • Nexus One: What Exactly Happened Yesterday In Mountain View?

    The 1950s classic Japanese film Rashômon by Akira Kurosawa is an exploration of human perception, truth and how there can be widely differing accounts of the same event. The film’s plot revolves around the rape of a woman and murder of her husband and is told through dramatically differing accounts of four witnesses. The stories [...]

  • Google Loses French Lawsuit Over Google Suggest

    A French appeals court has ruled against Google in a case about the appearance of negative words in Google Suggest. According to the French legal site, and reported by BigMouthMedia, Google has been ordered to remove the word arnaque — which translates roughly as “scam” — from appearing as a Google Suggest term on [...]

  • Surprise: Google’s Home Page Promoting Nexus One

    If you visit today, you will see that they are showing a promotion for the Nexus One. The promotion is found under the search box and reads, “Experience Nexus One, the new Android phone from Google.” As we saw in Danny’s live blogging of the event, yesterday – Google said they would use [...]

  • Want To Speak @ SMX West? Here’s How

    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also [...]

  • Google AdWords Testing Lead Capture Forms: Contact Form Extensions

    PPC Hero has details about a new Google AdWords beta named contact form extensions. Contact form extensions provides a contact form directly in the search ad, which a searcher can fill out and the advertiser can then use in the future to contact that lead. It is very similar to a lead acquisition [...]

  • A Six-Step Content Marketing Check-Up For B2B Marketers

    Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help [...]

  • In-House SEO Reporting: Guide To Succeeding Where Others Fail

    This being my second in-house SEO column for Search Engine Land, I wanted to continue where I left off by giving you some insight into some best practices for in-house SEO reporting. The understanding of analytics and reporting, setting up a baseline for your goals, and how to report on those goals and analytics. If you’ve [...]

  • The 4 Most Siginficant Changes To Paid Search In 2009

    I’m writing this on January 1, 2010, and I’m reminiscing about the changes to paid search that emerged in 2009 which will impact your brand and affect how you execute your brand strategies on paid search in 2010 and beyond. Here are the top four big changes, in my mind: Google changes its trademark policy On June 15, [...]

  • Islam Is … Blocked By ‘Bug’ In Google Suggest

    Google says it’s working to fix a bug in Google Suggest that is blocking search suggestions related to Islam. As The Next Web has reported, typing Islam is into Google shows no terms from Google Suggest.

    But replace Islam with a number of other major religions — such as Christianity, Judaism, Hinduism, etc. — and Google [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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