• http://www.mobilemartin.com/ Michael Martin PMP

    Tony,

    This strongly mirrors my approach with large clients especially in house.

    Also best to telestrate the quick wins and improvements within a central Project Management tool that the C level execs as well engineers can access in order to virally strengthen your position & further buy in.

  • http://tonyadam.com/blog/ Tony Adam

    Michael, I think it’s because we are both heavy on Project Management, it’s a core skill that not many marketers have…

    Many times inhouse at the majors (e.g. paypal, yahoo! and now MySpace) you don’t really have a project management tools to use to report things up, but, rather, it is important to consistent report up wins with whatever means. Analytics, rankings, etc. or any kind of reports that you can blast via emails to C-Levels and/or even core teams will not only help with buy in, but also support and excitement!

    Thanks for the comments and read! :D

  • http://www.mobilemartin.com/ Michael Martin PMP

    Tony,

    Well this strategy you outlined brings to light why you were/are so successful at Yahoo, PayPal, BillShrink & MySpace!

    Agreed, when you don’t have the tools its best to run a viral SEO PR campaign within the company, especially during any exec face-time.

    See you at Search and Social Woot! Hawaii this September, if not at SMX Advanced, in June.