• sergio_redondo

    Curious post, Andrew.

    Looking at Foursquare’s SEO strategy (or the absence of it) is an example of how sometimes world-wide recognized brands don’t need to do SEO efforts like less known ones. And this has a simple explanation: if Google and other search engines are proclaimed defenders of Internet quality, offering the best possible results should be one of its top, and seeing the rise of platforms like Foursquare, then it’s necessary to display them on the SERPs.

    Thanks for the post.

  • http://www.radicalmustache.com/ Mikel Zaremba

    Definitely food for thought, Andrew.

    Kind of makes you wonder what happened to local businesses getting a pretty good ranking for their listing on here a couple of years ago.

  • http://twitter.com/coreyeulas Corey Eulas

    If you look at the rankings after the homepage update – they tanked. (looking at searchmetrics).

    Secondly, the reason they do well is probably because of social signals, among many other things.

    Interesting article – thanks.

  • Michael

    Have a brand that people talk about
    Get users to create a lot of unique content
    Don’t worry about optimizing the site to the nth degree
    This isn’t a strategy, it’s the end result of their efforts (which may or may not have been the objective of their plan.)

    This is a kind of non-article. No insight, all filler. You want to provide value through your writing, Andrew, let’s get to the details behind even one of the above points.

  • http://twitter.com/iriyas Muhammed Riyas

    Thanks Andrew. This made my day :)

  • http://twitter.com/JulieGallaher Julie Gallaher

    Foursquare is, by a long mile, my favorite social local platform. It doesn’t cater to the snarky crabapples who annoy melike Yelp does. I disagree with their non-existant SEO though – they could do so much more for business. One of our local restaurants has a 9/10 score, 50 photos, 217 tips but their Foursquare profile comes up on page 3 way behind their yelp, urban spoon, trip advisor and zagat profiles.

  • http://www.marcpoulin.ca Marc Poulin

    SEO strategy? They hardly have a business strategy besides getting bought! They will be history in a couple of years.

  • http://www.pimediaservices.com/ Mark Weyland

    A very interesting blog! if these strategies can be implemented by other companies as well, I believe that it may work out for them in the positive direction also or it may go the other way. However, I think that effective SEO can help any and many companies get a good rank in the various search engines, namely Google. if a little bit of out of the box ideas can be used, then it may also help.